{"id":1118,"date":"2026-06-10T10:14:23","date_gmt":"2026-06-10T10:14:23","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=1118"},"modified":"2026-06-10T10:14:23","modified_gmt":"2026-06-10T10:14:23","slug":"ai-isnt-replacing-hyatts-salespeople-its-freeing-up-a-full-day-of-work-every-week-according-to-the-ceo","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=1118","title":{"rendered":"AI isn\u2019t replacing Hyatt\u2019s salespeople\u2014it\u2019s freeing up a full day of work every week, according to the CEO"},"content":{"rendered":"
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AI helps the company\u2019s sales team \u201cbe more efficient and effective to respond to the more than one and a half million RFPs we get every year from corporate customers,\u201d said Hyatt CEO Mark Hoplamazian at the Fortune Brainstorm Tech conference on Tuesday, in a session with Snowflake CEO Sridhar Ramaswamy discussing how companies are moving from AI pilots to operational deployments focused on productivity gains, customer service, and data analysis.<\/p>\n

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\u201cWe\u2019ve grown our market share and group business, and freed up a full day a week per salesperson who\u2019s otherwise working on this\u2014and the ability for them to go and optimize the remainder of the revenue stream for the hotel has been really fantastic,\u201d Hoplamazian said.\u00a0<\/p>\n

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In addition, Hoplamazian noted that Hyatt has rolled out a conversational search interface that allows travelers to describe trips in natural language, and that AI is helping surface operational insights from a combination of internal hotel data and external customer feedback.<\/p>\n

Snowflake\u2019s Ramaswamy argued that AI is helping clients like Hyatt reduce the need for lengthy data integration projects because models can increasingly connect information across different systems. He said tasks that previously took years can now be completed in months.<\/p>\n

AI now comes with \u201cbuilt-in glue,\u201d Ramaswamy said, meaning that you can talk to two different systems and stitch the data together. \u201cModels are very smart at figuring out that kind of context, it just makes for much faster progress.\u201d\u00a0<\/p>\n

As a result, AI is helping companies move beyond the limitations of traditional business software, he added. While systems such as CRM and HR platforms could capture individual transactions, they were far less effective at identifying broader patterns across an organization. By connecting data from multiple systems and pairing analysis with action, AI agents can now surface insights and help employees act on them directly.<\/p>\n

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Through its Snowflake partnership, Hoplamazian explained, Hyatt is using AI to analyze a wide range of information, including hotel operating metrics, customer data, Tripadvisor and Yelp reviews, blog feedback, and local market conditions, to generate recommendations for hotel teams. The goal, he noted, is to identify operational friction points, help employees focus on the most impactful tasks, and free up more time for guest interactions.<\/p>\n

But while much of the AI discussion has focused on models, chips, and technology stacks, Hoplamazian also pointed out that the bigger challenge is human. Success should be measured not by AI adoption, he said, but by \u201cabsorption\u201d\u2014whether employees truly incorporate the technology Hyatt is building with Snowflake into how they work and deliver better results.<\/p>\n

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\u201cI\u2019m looking for actual results at the end of the day,\u201d he said. \u201cSo I\u2019m looking for people who are really taking it in and understanding it.\u201d<\/p>\n

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As companies move beyond AI pilots, Hyatt says the technology is delivering measurable business results.<\/p>\n","protected":false},"author":1,"featured_media":1117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"class_list":["post-1118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorm-tech"],"yoast_head":"\nAI isn\u2019t replacing Hyatt\u2019s salespeople\u2014it\u2019s freeing up a full day of work every week, according to the CEO - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=1118\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI isn\u2019t replacing Hyatt\u2019s salespeople\u2014it\u2019s freeing up a full day of work every week, according to the CEO - 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