{"id":1215,"date":"2026-06-11T19:12:47","date_gmt":"2026-06-11T19:12:47","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=1215"},"modified":"2026-06-11T19:12:47","modified_gmt":"2026-06-11T19:12:47","slug":"exclusive-consumer-device-giant-lg-electronics-to-launch-blockchain-to-place-and-sell-ads","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=1215","title":{"rendered":"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads"},"content":{"rendered":"
\n

The new platform provides advertisers and publishers with a shared database of ad inventory and records how customers have interacted with the advertisements. LG Electronics worked with Arbitrum, a so-called layer-2 protocol on top of Ethereum, to develop its own blockchain. The collaboration resulted in LG building its own layer-2 network, which provides a low-cost means of batching transactions. The company will explore how to bring the ad platform to market later this year.<\/p>\n

Read more Visa thinks it\u2019s a great idea for AI agents to shop and pay for things without human approval<\/a><\/p>\n

\u201cWe are evaluating whether this approach can deliver meaningful value to advertisers, publishers and audiences,\u201d Samuel Byungsun Park, leader of LG Electronics\u2019 blockchain research department, said in a statement.\u00a0<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Arbtitrum\u2019s cofounder, Steven Goldfeder, added that the new ad platform can help make the process of selling advertisements more efficient. \u201cIt means that you can basically run the market in an automated way in software,\u201d he said. \u201cYou don\u2019t need manual interventions.\u201d<\/p>\n

Corporate blockchains<\/h2>\n

Over the past decade, corporations have largely avoided creating their own blockchains. Still, amid a more friendly regulatory environment for crypto in the U.S., big companies have shown a greater willingness to do so. The fintech giant Stripe worked with the venture outfit Paradigm to develop a high-speed blockchain called Tempo. The stablecoin issuer Circle is working on Arc, its own decentralized ledger. And the online brokerage Robinhood is working with Arbitrum to launch its own chain for tokenized equities, or stocks in blockchain wrappers.<\/p>\n

Read more Anthropic just proposed taxing itself to pay for the jobs its AI destroys<\/a><\/p>\n

The strategy comes as corporations like Stripe try to own every layer of the crypto tech stack\u2014from the blockchains that support applications to the applications themselves. Even JPMorgan Chase has its own blockchain unit that uses its own private version of a decentralized database.<\/p>\n

Still, that doesn\u2019t mean every Fortune 500 company should create its own ledger. \u201cI am very opinionated when someone asks me, \u2018Should I launch a blockchain?\u2019\u201d said Goldfeder. \u201cFor many people, the answer is yes, but probably for most people, the answer is no.\u201d<\/p>\n

Read more Brazil\u2019s biggest soccer broadcaster Is now a guy who started on Twitch. He beat Globo<\/a><\/p>\n

\n
<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LG Electronics worked with the crypto protocol Arbitrum to develop its own blockchain. <\/p>\n","protected":false},"author":1,"featured_media":1214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239],"tags":[],"class_list":["post-1215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain"],"yoast_head":"\nExclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=1215\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads - Cross Country Moving Team\" \/>\n<meta property=\"og:description\" content=\"LG Electronics worked with the crypto protocol Arbitrum to develop its own blockchain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crosscountrymovingteams.com\/?p=1215\" \/>\n<meta property=\"og:site_name\" content=\"Cross Country Moving Team\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T19:12:47+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"headline\":\"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads\",\"datePublished\":\"2026-06-11T19:12:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215\"},\"wordCount\":392,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/709993594e61c7638b897aa2896f82a0.webp\",\"articleSection\":[\"Blockchain\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215\",\"name\":\"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads - Cross Country Moving Team\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/709993594e61c7638b897aa2896f82a0.webp\",\"datePublished\":\"2026-06-11T19:12:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#primaryimage\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/709993594e61c7638b897aa2896f82a0.webp\",\"contentUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/709993594e61c7638b897aa2896f82a0.webp\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=1215#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\",\"name\":\"Cross Country Moving Team\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/crosscountrymovingteams.com\"],\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads - Cross Country Moving Team","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/crosscountrymovingteams.com\/?p=1215","og_locale":"en_US","og_type":"article","og_title":"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads - Cross Country Moving Team","og_description":"LG Electronics worked with the crypto protocol Arbitrum to develop its own blockchain.","og_url":"https:\/\/crosscountrymovingteams.com\/?p=1215","og_site_name":"Cross Country Moving Team","article_published_time":"2026-06-11T19:12:47+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/crosscountrymovingteams.com\/?p=1215#article","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=1215"},"author":{"name":"admin","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"headline":"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads","datePublished":"2026-06-11T19:12:47+00:00","mainEntityOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=1215"},"wordCount":392,"commentCount":0,"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=1215#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/709993594e61c7638b897aa2896f82a0.webp","articleSection":["Blockchain"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/crosscountrymovingteams.com\/?p=1215#respond"]}]},{"@type":"WebPage","@id":"https:\/\/crosscountrymovingteams.com\/?p=1215","url":"https:\/\/crosscountrymovingteams.com\/?p=1215","name":"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads - Cross Country Moving Team","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=1215#primaryimage"},"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=1215#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/709993594e61c7638b897aa2896f82a0.webp","datePublished":"2026-06-11T19:12:47+00:00","author":{"@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"breadcrumb":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=1215#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/crosscountrymovingteams.com\/?p=1215"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/crosscountrymovingteams.com\/?p=1215#primaryimage","url":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/709993594e61c7638b897aa2896f82a0.webp","contentUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/709993594e61c7638b897aa2896f82a0.webp","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/crosscountrymovingteams.com\/?p=1215#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/crosscountrymovingteams.com\/"},{"@type":"ListItem","position":2,"name":"Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads"}]},{"@type":"WebSite","@id":"https:\/\/crosscountrymovingteams.com\/#website","url":"https:\/\/crosscountrymovingteams.com\/","name":"Cross Country Moving Team","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/crosscountrymovingteams.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/crosscountrymovingteams.com"],"url":"https:\/\/crosscountrymovingteams.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/1215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1215"}],"version-history":[{"count":0,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/1215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/media\/1214"}],"wp:attachment":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}