{"id":1343,"date":"2026-06-13T09:07:54","date_gmt":"2026-06-13T09:07:54","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=1343"},"modified":"2026-06-13T09:07:54","modified_gmt":"2026-06-13T09:07:54","slug":"why-companies-are-treating-ai-as-a-strategic-partner-rather-than-a-passive-technology-and-how-to-avoid-an-ai-hangover","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=1343","title":{"rendered":"Why companies are treating AI as a strategic partner rather than a passive technology, and how to avoid an \u2018AI hangover\u2019"},"content":{"rendered":"
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But building operational AI at scale requires more than just raw algorithmic power. At Fortune Brainstorm Tech this week, executives from third-party logistics giant C.H. Robinson, Gap, AI lending platform Upstart, and object storage firm MinIO argued that true enterprise success requires treating AI as a strategic partner. This involves implementing something like a digital supervisor that acts like a centralized safety layer above AI models to enforce guardrails, ensure compliance, and guarantee error-free results for enterprises.<\/p>\n

Read more AI can be a \u2018secret sauce\u2019 or a way of \u2018democratizing mediocrity\u2019\u2014Here\u2019s how business leaders are getting the best of the technology<\/a><\/p>\n

For C.H. Robinson, this shift has rewritten their rules of logistics. The company is using AI to manage the thousands of natural-language emails customers send daily, which previously could not be automated effectively with traditional software code, according to Chief Technology Officer Mike Neill. By deploying a tool known as an AI classifier to instantly identify customer intent, C.H. Robinson has slashed response times to as little as 32 seconds, he said. This automated pipeline handles everything from booking orders to securing appointments, driving what he called massive efficiency gains.<\/p>\n

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But for AI agents to become truly production-ready, they must evolve to becoming systems with long-term memory and contextual awareness, executives said.<\/p>\n

\u201cAI agents must remember customer preferences,\u201d said MinIO co-founder and co-CEO Garima Kapoor. But keeping that memory in expensive GPU hardware isn\u2019t financially sustainable for growing companies, she said. She noted rising demand for new software that moves AI memory off expensive chips and into cheaper storage. This lets agents smoothly remember past conversations instead of resetting every time.<\/p>\n

\u201cGenerative AI is more about prompting,\u201d Kapoor said. \u2018Where agentic workload is taking decisions based on the data that you are seeing flowing through.\u201d<\/p>\n

Technical infrastructure, however, is only half the battle The human element remains a steep hurdle. Sven Gerjets, chief technology officer at Gap, warned that technical training alone can backfire. Employees who received only basic prompt engineering training often experienced what he called \u201cAI hangover,\u201d which he described as a sharp drop in workforce confidence when the technology failed to instantly solve complex, multi-layered retail problems.<\/p>\n

Read more SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire<\/a><\/p>\n

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To combat this, Gap is pushing for a cultural mindset shift. Company growth succeeds only when employees stop viewing AI as a passive software tool like Excel, and begin treating it as an active digital coworker, Gerjets said.<\/p>\n

If \u201cyou look at this as a partner,\u201d he said, \u201cyou actually can get a lot more out of it because you\u2019ll ask it [questions like], \u2018I don\u2019t know what to do?\u2019\u201d<\/p>\n

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Anthropic\u2019s Boris Cherny, creator of Claude Code, says there are days he manages tens of thousands of AI agents at once<\/em><\/p>\n

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The AI industry spent years chasing bigger models. Now it\u2019s chasing efficiency<\/em><\/p>\n

\u2018Not an Allbirds Moment\u2019: Xbox\u2019s new CEO says she is grounding the console in gaming roots not AI<\/em><\/p>\n

Read more Inside the race to rebuild America\u2019s fuel supply chain for a \u2018second nuclear age\u2019<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Building operational AI at scale requires more than just raw algorithmic power, business and tech experts said at Fortune Brainstorm Tech.<\/p>\n","protected":false},"author":1,"featured_media":1342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"class_list":["post-1343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorm-tech"],"yoast_head":"\nWhy companies are treating AI as a strategic partner rather than a passive technology, and how to avoid an \u2018AI hangover\u2019 - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=1343\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why companies are treating AI as a strategic partner rather than a passive technology, and how to avoid an \u2018AI hangover\u2019 - 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