{"id":1681,"date":"2026-06-18T11:10:44","date_gmt":"2026-06-18T11:10:44","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=1681"},"modified":"2026-06-18T11:10:44","modified_gmt":"2026-06-18T11:10:44","slug":"whatnot-is-worth-11-5-billion-and-its-sellers-just-hit-one-billion-orders","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=1681","title":{"rendered":"Whatnot is worth $11.5 billion\u2014and its sellers just hit one billion orders"},"content":{"rendered":"<div>\n<p>\u201cA Funko Pop is a vinyl bobblehead-like doll, generally built around various IP,\u201d LaFontaine explained in a recent interview we did for a forthcoming <em>Term Sheet<\/em> podcast. \u201cYou can get a Star Wars Funko Pop, or your favorite football players\u2026 There\u2019s basically a Funko Pop for anything you can think of.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=1679\">A $5.6\u00a0billion valuation\u00a0and rapid\u00a0global expansion\u2014this AI\u00a0European-scaler\u00a0is reaping the benefits of its celebrity connection<\/a><\/p>\n<p>That very first Funko Pop-centered livestream was an experiment, and a successful one at that\u2014with LaFontaine selling $5,000 in Funko Pops in a few hours that July 2020 evening.\u00a0<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>\u201cWe sold every Funko Pop we had, everything that was in the office,\u201d said LaFontaine. \u201cWe had more in the house, but were so tired because it was 11 o\u2019clock at night by that point. But we were very excited: it would have been more Funko Pops than I\u2019d have been able to sell on eBay in a year.\u201d<\/p>\n<p>It was the beginning of a live commerce marketplace that, six years later, is one of tech\u2019s sneakiest runaway successes. Whatnot\u2014which in October raised a $225 million Series F, with an $11.5 billion valuation\u2014has been in the midst of a serious growth spurt: The startup says it saw more than 20 million new accounts created over the last year, while the number of first-time buyers on the platform has grown  year-over-year by 285%. On Whatnot, a universe of sellers converges, offering everything from Star Wars merchandise, designer handbags, and fresh fish. (Yes, you read that right\u2014@efish_co, who\u2019s based in San Diego and livestreams while he\u2019s fishing, sends customers fresh seafood that they watched come from the Pacific Ocean.)<\/p>\n<p>Now, a long way from one evening of Funko Pops, Whatnot\u2019s sellers have crossed one billion orders, the company exclusively told <em>Fortune<\/em>.\u00a0<\/p>\n<p>\u201cIt\u2019s wild to comprehend, one billion orders is a lot of orders,\u201d LaFontaine said. \u201cThe way the business is compounding today, the vast majority of those one billion orders has happened in the past six months.\u201d<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>Whatnot\u2019s rise amid the AI boom is counterintuitive not only because it bucks the trend, but because marketplace startups are famously difficult to build. For every Uber, there\u2019s a vast graveyard of marketplace startups. Those companies often fell prey to tricky supply-and-demand dynamics, user retention challenges, and the essentially infinite number of things that can go wrong when your business depends on a wild world of humans thoughtfully and ethically transacting. But Whatnot also serves as a reminder of why the marketplace model retains its appeal: When it works, it <em>really<\/em> works.\u00a0<\/p>\n<p>\u201cOnce you have a marketplace business and the experience is really good, it just gets better faster,\u201d said LaFontaine. \u201cIn the past year, for instance, because we\u2019ve added more categories, that means more and more people have things to go and purchase. They then have better and better experiences, and sellers have more of an audience they can potentially sell things to.\u201d<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>The sellers have to do the actual shipping these days. So, if I sell Muppet tiki mugs (yes, these exist), I am, after all, the one with the tiki mugs. (The company says it supports sellers by negotiating directly with carriers to get the best possible shipping rates and bundling options.) When it comes to engendering trust at scale, LaFontaine believes the livestream format has made all the difference.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>\u201cIf you look at live commerce, there\u2019s actually much more accountability baked into it than any other format,\u201d he said. \u201cYou\u2019re on camera, you can see the item, and you know if someone\u2019s doing something relatively shady. There\u2019s also a bunch of other people, holding that person on camera accountable.\u201d<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>When new hires join up, Whatnot shows a photo from 2020, back when LaFontaine and cofounder Logan Head were running the fledgling startup out of that rented house where they hosted the first livestream.\u00a0<\/p>\n<p>\u201cA big day or orders for us then was 30 orders,\u201d LaFontaine said. \u201cWe were fulfilling our own inventory, so the living room was just full of boxes. And now, the average day on Whatnot, we do a couple million orders.\u201d<\/p>\n<p>Among those millions of orders every day: Pok\u00e9mon cards, crystals, sneakers, coins, plants, and vintage toys. And, of course\u2014as was true at the beginning\u2014there\u2019s still pretty much a Funko Pop for everything.\u00a0<\/p>\n<p>I was the first to report that Roelof Botha, former steward at Sequoia Capital, is joining the board of SpaceX less than a week after the company\u2019s historic IPO. Botha has known Elon Musk since they worked together at PayPal in the dotcom era. More here. <\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>We\u2019re off for Juneteenth, have a wonderful weekend, and see you Monday,<\/p>\n<p> @agarfinks<br \/> alexandra.garfinkle@fortune.com<\/p>\n<p>Submit a deal for the Term Sheet newsletter here.<\/p>\n<p><em><em>Joey Abrams curated the deals section of today\u2019s newsletter<\/em>.<\/em> Subscribe here.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<h3>VENTURE CAPITAL<\/h3>\n<p><span>&#8211; <\/span><b>Odyssey<\/b><span>, a Palo Alto, Calif., and London, U.K.-based AI lab, raised $310 million in Series B funding. <\/span><b>Natural<\/b> <b>Capital<\/b><span> led the round and was joined by <\/span><b>Amazon<\/b><span>, <\/span><b>AMD<\/b> <b>Ventures<\/b><span>, <\/span><b>GV<\/b><span>, and others.<\/span><\/p>\n<p><span>&#8211; <\/span><b>Genspark.ai<\/b><span>, a Palo Alto, Calif.-based developer of agentic AI for knowledge workers, raised $100 million in a Series B extension from <\/span><b>Sozo<\/b> <b>Ventures<\/b><span>, <\/span><b>Korea<\/b> <b>Mirae<\/b> <b>Asset<\/b><span>, <\/span><b>UpHonest<\/b> <b>Capital<\/b><span>, and others.<\/span><\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=1677\">Best Father\u2019s Day Gifts (2026): Make Dad\u2019s Day Special<\/a><\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p><span>&#8211; <\/span><b>Triveni<\/b> <b>Bio<\/b><span>, a Watertown, Mass.-based biotech developing antibody therapies for immune and inflammatory diseases, raised $65 million in Series C funding. <\/span><b>Ascenta<\/b> <b>Capital<\/b><span> and <\/span><b>Janus<\/b> <b>Henderson<\/b> <b>Investors<\/b><span> led the round and were joined by <\/span><b>Deep<\/b> <b>Track<\/b><span> and existing investors.<\/span><\/p>\n<p><span>&#8211; <\/span><b>Conduct<\/b><span>, a London, U.K.-based AI operating system for enterprise software, raised $60 million in Series A funding. <\/span><b>Index<\/b> <b>Ventures<\/b><span> and <\/span><b>ICONIQ<\/b><span> led the round and were joined by <\/span><b>SAP<\/b><span> and existing investors <\/span><b>Creandum<\/b><span>, <\/span><b>Lucid<\/b> <b>Capital<\/b><span>, and <\/span><b>Booom<\/b><span>.<\/span><\/p>\n<div>\n<div><\/div>\n<\/div>\n<p><span>&#8211; <\/span><b>Vedana<\/b> <b>Therapeutics<\/b><span>, a Seattle, Wash.-based developer of therapies for migraine prevention, raised $46 million in Series A funding. <\/span><b>Westlake<\/b> <b>BioPartners<\/b><span> and <\/span><b>Canaan<\/b> <b>Partners<\/b><span> led the round and were joined by <\/span><b>Dawn<\/b> <b>Biopharma<\/b><span> and <\/span><b>Alexandria<\/b> <b>Venture<\/b> <b>Investments<\/b><span>.<\/span><\/p>\n<p><span>&#8211; <\/span><b>Convey<\/b><span>, a San Francisco-based enterprise AI platform that allows businesses to develop their own digital teammates, raised $38 million in Series A funding. <\/span><b>a16z<\/b><span> led the round and was joined by <\/span><b>Khosla<\/b> <b>Ventures<\/b><span> and <\/span><b>Pear<\/b> <b>VC<\/b><span>.<\/span><\/p>\n<p><span>&#8211; <\/span><b>Karta<\/b><span>, a Miami, Fla.-based credit card designed for global travelers, raised $15 million in Series A funding. <\/span><b>Galaxy Ventures<\/b><span> led the round and was joined by <\/span><b>Illuminate<\/b><span> and existing investors.<\/span><\/p>\n<p><span>&#8211; <\/span><b>Clair<\/b> <b>Health<\/b><span>, a San Francisco-based developer of a noninvasive continuous hormone monitor for women, raised $11.6 million in seed funding. <\/span><b>Khosla<\/b> <b>Ventures<\/b><span> led the round and was joined by <\/span><b>a16z<\/b> <b>speedrun<\/b><span>, <\/span><b>Brydge<\/b> <b>Club<\/b><span>, <\/span><b>Treehub<\/b><span>, and others.<\/span><\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p><span>&#8211; <\/span><b>Clario<\/b><span>, a Menlo Park, Calif.-based maker of AI-powered cleaning robots for commercial spaces, raised $6 million in seed funding. <\/span><b>Preface<\/b> <b>Ventures<\/b><span> led the round and was joined by <\/span><b>Golden<\/b> <b>Sparrow<\/b><span>, <\/span><b>High<\/b> <b>Sage<\/b><span>, <\/span><b>Moment<\/b> <b>Ventures<\/b><span>, <\/span><b>Ridge<\/b> <b>Ventures<\/b><span>, <\/span><b>Transform<\/b> <b>VC<\/b><span>, and others.<\/span><\/p>\n<p><span>&#8211; <\/span><b>Vali<\/b> <b>Health<\/b><span>, a San Francisco-based developer of AI technology for the home care industry, raised $6 million in funding from <\/span><b>Bonfire<\/b> <b>Ventures<\/b><span>, <\/span><b>Supernode<\/b><span>, <\/span><b>Comma<\/b> <b>Capital<\/b><span>, and <\/span><b>Jacquelyn<\/b> <b>Kung<\/b><span>.<\/span><\/p>\n<p><span>&#8211; <\/span><b>PDKinematics<\/b><span>, a Vilnius, Lithuania-based defense engineering company, raised \u20ac2 million ($2.3 million) in seed funding. <\/span><b>Coinvest<\/b> <b>Capital<\/b><span> and <\/span><b>Iron<\/b> <b>Wolf<\/b> <b>Capital<\/b><span> led the round and were joined by angel investors.\u00a0<\/span><\/p>\n<h3>PRIVATE EQUITY<\/h3>\n<p><span>&#8211; <\/span><b>Arcline Investment<\/b> <b>Management<\/b><span> agreed to acquire <\/span><b>AstroNova<\/b><span>, a West Warwick, R.I.-based data visualization technology company, for approximately $272 million in cash.<\/span><\/p>\n<div>\n<div><\/div>\n<\/div>\n<p><span>&#8211; <\/span><b>Allvia<\/b><span>, backed by <\/span><b>Trinity<\/b> <b>Hunt<\/b> <b>Partners<\/b><span>, acquired <\/span><b>Smith<\/b> <b>Communication<\/b> <b>Partners<\/b><span>, an Atlanta, Ga.-based management consulting firm. Financial terms were not disclosed.<\/span><\/p>\n<p><span>&#8211; <\/span><b>New<\/b> <b>Mountain<\/b> <b>Capital<\/b><span> acquired a majority stake in <\/span><b>Commonwealth<\/b> <b>Associates<\/b><span>, a Jackson, Mich.-based power engineering firm. Financial terms were not disclosed.<\/span><\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p><span>&#8211; <\/span><b>TPG<\/b><span> agreed to acquire <\/span><b>Waste<\/b> <b>Eliminator<\/b><span>, a Gainesville, Ga.-based waste management company, and <\/span><b>Liberty<\/b> <b>Waste<\/b> <b>Solutions<\/b><span>, a Raleigh, N.C.-based waste and recycling solutions company. Financial terms were not disclosed.<\/span><\/p>\n<h3>IPOS<\/h3>\n<p><span>&#8211; <\/span><b>Csquare<\/b><span>, a Coppell, Texas-based data center operator, filed to go public on the New York Stock Exchange. The company posted $1 billion in sales for the year ended March 31. <\/span><b>Brookfield<\/b> <b>Corporation<\/b><span> backs the company.<\/span><\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=1666\">Apple prepares second-generation iPhone Air for spring 2027<\/a><\/p>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whatnot\u2014which in October raised a $225 million Series F, with an $11.5 billion valuation\u2014has been in the midst of a serious growth spurt.<\/p>\n","protected":false},"author":1,"featured_media":1680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-term-sheet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whatnot is worth $11.5 billion\u2014and its sellers just hit one billion orders - 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