{"id":2286,"date":"2026-06-26T12:10:19","date_gmt":"2026-06-26T12:10:19","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=2286"},"modified":"2026-06-26T12:10:19","modified_gmt":"2026-06-26T12:10:19","slug":"cfos-are-bullish-on-their-own-companies-even-as-they-turn-bearish-on-the-economy","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=2286","title":{"rendered":"CFOs are bullish on their own companies\u2014even as they turn bearish on the economy"},"content":{"rendered":"
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That tension\u2014what Deloitte calls a \u201cparadox of promise versus pessimism\u201d\u2014is a defining theme in the firm\u2019s North American Q2 2026 CFO Signals survey, Ed Hardy, U.S. financial services leader at Deloitte, told me.<\/p>\n

Read more The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices<\/a><\/p>\n

About a third (33%) of respondents said the economy in North America is bad, compared to only 5% who felt this way in the first quarter. Meanwhile, 90% said they\u2019re significantly or somewhat more optimistic about the future financial prospects of their company. The findings are based on a survey of 200 CFOs from across the U.S., Canada, and Mexico, at companies with at least $1 billion in revenue.<\/p>\n

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\u201cThe macroeconomic outlook has dipped for two consecutive quarters,\u201d Hardy said. \u201cBut at the same time, CFOs\u2019 confidence in their own ability to execute strategy and navigate challenges is as strong as it\u2019s been in several quarters.\u201d<\/p>\n

The divergence reflects a deeper shift in how finance chiefs are operating. \u201cThey\u2019ve built the muscle,\u201d Hardy said.<\/p>\n

That is translating into action. Despite concerns about market valuations, 59% of CFOs think now is a good time to take calculated risks (up from 48% last quarter), including accessing debt markets and raising capital. Many believe their companies offer a \u201cunique value signature,\u201d Hardy noted, even in a choppy environment.<\/p>\n

Still, external risks remain front and center. Inflation and broader economic conditions continue to rank among the top concerns, with roughly half of CFOs citing inflation as a key issue to monitor in the months ahead. While the Federal Reserve\u2019s steady rate posture may be supporting some risk-taking, it has not eliminated underlying unease.<\/p>\n

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At the same time, the role of technology\u2014particularly AI\u2014is more complex than a straightforward confidence booster. Companies are moving quickly to deploy and scale AI, but questions around return on investment, cost management, and governance persist, Hardy said. Finance leaders are also grappling with how to measure value beyond traditional cost savings, as AI opens the door to new capabilities rather than just efficiencies.<\/p>\n

Perhaps the most pressing challenge tied to that shift is talent. In the survey, talent ranked as the top risk factor, cited by 51% of CFOs\u2014higher than any other internal or external concern. The issue spans hiring, retention, and, increasingly, upskilling.<\/p>\n

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Finance functions are being forced to rethink their workforce mix. Alongside traditional accounting expertise, companies are beginning to integrate new roles such as prompt engineers and AI specialists. But the need for experienced finance professionals remains critical, particularly as \u201chumans in the loop\u201d are responsible for validating outputs and managing risk.<\/p>\n

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\u201cIt\u2019s not just about adding new skills,\u201d Hardy said. \u201cIt\u2019s about rethinking how you attract, retain, and incentivize a very different mix of talent.\u201d<\/p>\n

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Taken together, the findings suggest CFOs are entering a new phase\u2014one defined less by reactive crisis management and more by calibrated confidence.<\/p>\n

Have a good weekend.<\/p>\n

\u00a0
Sheryl.Estrada@fortune.com<\/p>\n

Leaderboard<\/h3>\n

Fortune 500 Power Moves<\/b><\/h4>\n

David M. Denton<\/b>\u00a0was appointed EVP and CFO of\u00a0Nike, Inc.<\/b>\u00a0(No. 99), effective Aug. 17. Matthew Friend will step down as EVP and CFO at that time and remain with the company through Sept. 4. Denton joins Nike from Pfizer, Inc., where he has served as CFO and EVP since May 2022. He brings more than 30 years of finance and operating leadership experience. Before Pfizer, Denton served as CFO and EVP of Lowe\u2019s Companies, Inc. Earlier in his career, he spent two decades at CVS Health Corporation, including as EVP and CFO.\u00a0<\/p>\n

Matt Bilunas\u00a0<\/b>will step down as CFO of\u00a0Best Buy Co., Inc.<\/b>\u00a0(No. 113) and depart the company at the end of July. Best Buy has engaged an external search firm for its next chief financial officer. Current CEO Corie Barry, who previously served as CFO, will provide financial oversight during the transition if needed, according to the company. Bilunas joined Best Buy in July 2006 as a territory finance director. During his tenure, he held numerous finance roles, including SVP of enterprise finance, before assuming the CFO role in 2019. As CFO, Bilunas worked closely with Barry and incoming CEO Jason Bonfig, who will become the company\u2019s sixth CEO on Nov. 1.<\/p>\n

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Laura Cockrill<\/b>\u00a0was promoted to CFO of\u00a0Reinsurance Group of America, Incorporated<\/b>\u00a0(No. 193), a global life and health reinsurer, effective immediately. She succeeds Axel Andr\u00e9, who will leave the company on July 17. Andr\u00e9 was named partner and CFO of\u00a0TPG Inc., a global alternative asset management firm, effective July 27. Cockrill has been with RGA for more than 25 years, most recently serving as chief strategy officer and as a member of RGA\u2019s executive committee. She previously served as deputy CFO, and before that, as CFO for the Americas region.<\/p>\n

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts\u2014<\/i>see the most recent edition<\/i>.<\/i><\/p>\n

Read more Merlin the Duck was allowed inside Mexico City\u2019s Azteca Stadium, but only to film a commercial<\/a><\/p>\n

Axel Andr\u00e9\u00a0<\/b>was named partner and CFO of\u00a0TPG Inc.\u00a0(Nasdaq: TPG), a global alternative asset management firm, effective July 27. Andr\u00e9 will succeed Jack Weingart, who will transition fully into his position as the CEO of TPG\u2019s Global Wealth Solutions business. Andr\u00e9 joins TPG from Reinsurance Group of America, Inc., where he served as EVP and CFO. Before RGA, he was CFO of American Equity Life and Jackson National and earlier served as CFO and chief risk officer of the Individual and Group Retirement Services division of AIG.<\/p>\n

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Steve Cirulis\u00a0<\/b>was appointed CFO and chief strategy officer at\u00a0The Wendy’s Company\u00a0(Nasdaq: WEN), effective June 23. Cirulis will succeed Ken Cook, who has served as CFO since 2024 and will remain in an advisory position through July.\u00a0Cirulis most recently served as\u00a0CFO and chief strategy officer for Potbelly Sandwich Works. Before Potbelly, Cirulis held senior strategy and finance roles at global restaurant and retail brands, including Panera Bread, McDonald’s, and Gap, Inc. His career spans nearly 30 years across the food, beverage, retail and restaurant spaces.<\/p>\n

Adriano Duarte<\/b> was promoted to EVP and CFO of Provident Bank and Provident Financial Services, Inc. (NYSE: PFS), a New Jersey-based financial institution, effective July 1.\u00a0Duarte joined Provident in 2020 through the acquisition of SB One Bank and most recently served as EVP and chief accounting officer. He has\u00a0more than 30 years of banking and financial services experience. Before joining Provident,\u00a0Duarte served as\u00a0CFO of SB One Bank and held several senior finance leadership positions at both SB One Bank and Investors Bank.<\/p>\n

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was appointed CFO and President, International at Planet Fitness<\/span>, Inc. (NYSE: PLNT), a franchisor and operator of fitness centers, effective immediately. Tom Fitzgerald, interim CFO, will remain with the company as an advisor through mid-September. Priyadarshi has more than 25 years of experience. He most recently served as CFO and President, International at Keurig Dr Pepper. He previously held roles of increasing scope and responsibility at companies including PepsiCo, Walmart, Flexport, and Vista Outdoor, among others.<\/p>\n

Big Deal<\/h3>\n

Glassdoor\u2019s midyear check-in on its 2026 Worklife Trends finds that the core story it flagged late last year is still playing out: employees and leaders are drifting further apart.<\/p>\n

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Employee ratings of senior leadership fell another 3.7% year over year, reaching their lowest point since 2017. At the same time, mentions of “misalignment” in employee reviews are up 95%, pointing to a growing disconnect between employees and leadership teams.<\/p>\n

Workers report growing stagnation in career mobility, and a sense of being \u201cgrateful but not fulfilled,\u201d even as job applicants become less likely to turn down offers in a cooler hiring environment. AI continues to add pressure in a limited set of highly exposed roles, but it has not yet materially improved job satisfaction across the broader workforce, according to the report.<\/p>\n

Taken together, the trends point to a workplace where uncertainty, stretched employees, and a widening leadership disconnect are defining how people show up at work in 2026.<\/p>\n

Going deeper<\/h3>\n

Here are four\u00a0<\/b>Fortune<\/i><\/b>\u00a0weekend reads:<\/b><\/p>\n

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“Meet Micron, the under-the-radar chipmaker that just reported a 346% sales surge and helped stop a global AI selloff” \u2014Marco Quiroz-Gutierrez<\/p>\n

“Bill Ackman, David Tepper, and other billionaire fund managers are quietly piling into Amazon” \u2014Amanda Gerut<\/p>\n

“MacKenzie Scott alone accounted for one-third of America\u2019s $19.2 billion in megagifts last year” \u2014Sydney Lake<\/p>\n

“Ikea\u2019s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants” \u2014Orianna Rosa Royle<\/p>\n

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Overheard<\/h3>\n

\u2014Akash Palkhiwala, CFO and COO of Qualcomm, wrote in a LinkedIn post about the company\u2019s Investor Day on Wednesday, where it unveiled its data center portfolio featuring products such as the Qualcomm Dragonfly C1000 CPU.<\/p>\n

Read more Ray Dalio says the U.S. just had its \u2018Suez moment\u2019\u2014and history says what comes next could end an empire<\/a><\/p>\n

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