{"id":2435,"date":"2026-06-28T17:08:21","date_gmt":"2026-06-28T17:08:21","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=2435"},"modified":"2026-06-28T17:08:21","modified_gmt":"2026-06-28T17:08:21","slug":"one-in-three-gen-zers-is-letting-ai-do-their-homebuying-homework-but-they-still-trust-realtors-with-the-closing-process","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=2435","title":{"rendered":"One in three Gen Zers is letting AI do their homebuying homework, but they still trust realtors with the closing process"},"content":{"rendered":"<div>\n<p>A study by the Bank of America Institute found that about a third of Gen Z had used AI tools in the past 12 months for homebuying research, a trend that could represent a generational shift in how people approach major financial decisions.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=2433\">Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait\u2014it\u2019s the lesson he swears by as a $7.2 billion AI CEO<\/a><\/p>\n<p>Unlike older buyers who prefer the advice of human experts and may be skeptical of tech, Gen Z is much more open to it and less trusting of experts, said Graham Paterson, the CEO of Jitty, an AI-fueled real estate search engine based in the U.K.<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>\u201cGen Z is just naturally that much more distrusting, and because they don\u2019t know the home buying process, they\u2019re much more likely to look for answers in something like AI,\u201d he told <em>Fortune<\/em>.<\/p>\n<p>In fact, when it comes to homebuying, one of the most popular uses for AI includes doing research on the process in general as well as specific neighborhoods or property values, according to BofA.\u00a0<\/p>\n<p>This dynamic has helped Jitty, which uses AI to help people find homes based on their exact specifications or something as general as \u201cA house with a big garden and sea views.\u201d <\/p>\n<p>Since he started it just over two years ago, the platform has grown between 30% to 80% month on month and recently crossed 3 million visitors on its website, Paterson said. Many of the company\u2019s customers are either Gen Z or young millennials.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>\u201cGen Z, and younger millennials respond by saying, \u2018I can\u2019t believe this doesn\u2019t exist already like obviously this is just a better way of doing it,\u2019\u201d he explained. \u201cOlder millennials and older people respond by saying, \u2018But does it work? But does it miss things? But does it make mistakes?\u2019\u201d<\/p>\n<p>This trend isn\u2019t just limited to homebuying, it is playing out across the economy and is likely to accelerate as AI continues to advance. Gen Z is already more likely than older generations to use AI for therapy, medical advice, as well as for financial and investment decisions\u2014unsurprising given that just over half of Gen Zers use AI at least weekly, according to an April survey from Gallup.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=2431\">AWS CEO says replacing young employees with AI is \u2018one of the dumbest ideas\u2019\u2014and bad for business: \u2018At some point the whole thing explodes on itself\u2019<\/a><\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>Paterson said part of the reason why younger users are more open to using technology in homebuying in particular is because their digital experiences have been personalized for years.\u00a0<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>TikTok is notorious for its algorithm that is so customized it seems to read users\u2019 minds, while Spotify creates myriad custom playlists designed to cater to a person\u2019s music taste.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<p>Yet some aspects of the homebuying process, such as the closing, require real estate agents to work with attorneys, inspectors, loan officers, and insurance brokers to coordinate a transaction. That\u2019s when even the most AI-reliant homebuyers still want a human in their corner.<\/p>\n<p>The BofA study found that more than half of prospective homebuyers prefer to turn to a human for things like tours and legal or contractual advice.<\/p>\n<p>Jessica Li, a real estate agent for Atlanta Fine Homes Sotheby\u2019s International Realty, told <em>Fortune<\/em> that while she finds AI helpful for keeping clients in the loop during the closing process, it\u2019s clear that humans are still essential.<\/p>\n<p>Having a competent real estate agent on the buyer\u2019s side could be the difference between getting a concession worth thousands of dollars and paying the full asking price, she said. Plus, dealing with inspectors, appraisers, and banks all require a human touch, she said.\u00a0<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<p>\u201cHousing is a tangible thing,\u201d she said. \u201cUntil we have all the robots, I think, we\u2019ll be important.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=2429\">France suffers 1,000 additional deaths\u00a0in just the past week amid record heat wave\u2014and 85% involved people aged 65 and above<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>More than half of prospective buyers prefer humans for legal or contractual advice.<\/p>\n","protected":false},"author":1,"featured_media":2434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homebuying"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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