{"id":2582,"date":"2026-06-30T22:44:07","date_gmt":"2026-06-30T22:44:07","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=2582"},"modified":"2026-06-30T22:44:07","modified_gmt":"2026-06-30T22:44:07","slug":"netflix-could-turn-nbc-into-its-biggest-bet-yet-and-this-time-the-math-actually-works","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=2582","title":{"rendered":"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works"},"content":{"rendered":"
\n

Just as nobody would now say that Accenture lost out by having to surrender the Arthur Andersen name; similarly, in hindsight, Netflix losing the bidding war over Warner Brothers Discovery (WBD) to Paramount Skydance may prove to have been a blessing in disguise. Not having to incur massive debt for an overpriced WBD frees up Netflix \u2014 and its pristine balance sheet \u2014 to pursue NBCUniversal in due time. Speculation over the value of NBC to Netflix, we have come to understand, is more than idle media gossip.<\/p>\n

Read more \u2018You can expect prices to be high and stay high\u2019: Domestic airfare is skyrocketing faster than international flight costs, despite using less jet fuel<\/a><\/p>\n

The logic of a potential deal could not be clearer for Netflix, which would get top quality programming, a chance to fortify freedom of expression and a bounty of creative product that would be informative and entertaining \u2014 and enriching to shareholders.\u00a0It would also be a great cultural\u00a0fit free of the acrimony of WBD\u2019s demise.\u00a0As Netflix seeks to expand its business beyond just streaming, it can do everything with NBCUniversal that it tried to do with WBD, but bigger and better.\u00a0<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Indeed, there is a strong case to be made that NBCUniversal is a far stronger business, and a far more synergistic partner for Netflix, than WBD, across all fronts. NBCUniversal pulled in nearly 30% more revenues last year than WBD; it includes a crown jewel asset in Universal theme parks, a highly lucrative cash cow grossing $10 billion in revenues that WBD simply does not possess; and NBC\u2019s strong broadcast network commands massive retransmission fees and has locked-in, prime long-term live sports deals with the NFL and Olympics, a strong contrast to WBD\u2019s melting ice cube of cable networks bleeding revenues. (In fact, they\u2019ve had priceless anchoring in sports with with the NFL, the NBA and the Olympics for over 40 years.)<\/p>\n

Finally, Universal Studios has priceless IP library and franchises such as Jurassic World<\/em>, Fast & Furious<\/em>, Despicable Me<\/em>, and its recent theatrical blockbusters such as Oppenheimer<\/em>, Wicked<\/em> and the Super Mario<\/em> movies are just as formidable as the vaunted WBD library. <\/p>\n

Furthermore, with legendary Netflix Founder Reed Hastings \u2014 who we recently celebrated with our Yale Legend in Leadership Award at our Yale CEO Summit \u2014 stepping down as Chair of the Netflix Board, there is a clear opening for a clear candidate. NBCUniversal CEO Mike Cavanagh, whose financial and media savvy is widely respected, could be the perfect successor as Chair of the Netflix Board.\u00a0<\/p>\n

The splitting of media cells<\/h2>\n

Similarly, the logic of a potential deal could not be clearer for NBCUniversal and Comcast. The media business always goes through some splitting of cells \u2014 meiosis and mitosis \u2014 but every industry leader concedes that consolidation is especially needed today. Brian Roberts, the widely admired CEO and controller of Comcast, has long been a master acquirer himself, transforming the staid telecommunications company of his father, Ralph Roberts, into a dominant telecoms and media business with the savvy acquisition of NBCUniversal from General Electric at a bargain bottom price in 2011. Indeed, Brian has created hundreds of billions in value for his shareholders and his legacy as one of the greatest business builders and dealmakers of our time is indisputable.<\/p>\n

\n
<\/div>\n<\/div>\n

Vanity aside \u2014 and purely for credibility and authority on the subject \u2014 I would add that I actually knew Ralph Roberts when he was still selling wallets and belts to my family\u2019s men\u2019s clothing store, and I came to know CBS founder Bill Paley at the end of his career. I tracked him down in the 1980s for my book The Hero\u2019s Farewell<\/em><\/em>, about the retirement of Leonard Goldenson, the visionary media baron who, as an attorney, created ABC when the FCC forced its divestiture from NBC in 1942. <\/p>\n

Likewise, I have come to know executives at Netflix, such as Reed Hastings, and Disney, such as Bob Iger. For decades, I have known Jeff Bezos whose Amazon is a potential player here, too. The reasoning in this article is my own but I have known the players in media for many years. (This is partly how I came to know Donald Trump so well, when he was hosting The Apprentice<\/em> on NBC, but that\u2019s another story.)<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Know when to fold \u2019em<\/h2>\n

But while part of being a great dealmaker is knowing when to consolidate, the other part is knowing when to break things up. To recall those famous lines from \u201cThe Gambler\u201d by singer Kenny Rogers, \u201cyou\u2019ve got to know when to hold \u2019em, know when to fold \u2019em.\u201d <\/p>\n

\n
<\/div>\n<\/div>\n

Roberts\u2019 split of Comcast could not be coming at a better time, with NBCUniversal needing greater scale. Comcast\u2019s previous attempt to acquire Rupert Murdoch\u2019s 20th<\/sup> Century Fox was foiled by Disney\u2019s own master dealmaker, Bob Iger, who paid a handsome $71 billion in 2018. For a long time, we have understood that John Malone, the major shareholder behind WBD, had pushed for some kind of partnership between WBD and NBCUniversal; but with the Ellisons buying WBD, it became apparent that now was the right time to liberate NBCUniversal.<\/p>\n

Read more Gen Z and millennials aren\u2019t convinced the American Dream exists anymore: Only 40% of them can afford to buy a home<\/a><\/p>\n

\n
<\/div>\n<\/div>\n

The leadership of Netflix is uniquely positioned to bring NBCUniversal into a new lifestage, as they uniquely know how to revolutionize the business of both media and technology. For many years, there was the presumption that content and pipeline\/distribution companies should never come together, a lesson well borne out by history. <\/p>\n

In the mid-1990s, the regional telephone monopolies launched rival consortia such as Tele-TV and Americast, hoping to dominate the living room by pairing their massive distribution networks with original Hollywood programming. Those multibillion-dollar efforts spectacularly imploded. <\/p>\n

And historically, even when companies controlled both the pipes and the programming, the underlying economics have eventually torn them apart. Time Warner used to own both premium networks such as HBO and CNN as well as the massive Time Warner Cable distribution pipes, but because the industry relies on \u201ccarriage fees\u201d\u2014the per-subscriber tax distributors pay to network owners\u2014Time Warner\u2019s content executives couldn\u2019t aggressively raise their prices without directly crushing their own cable division\u2019s profit margins. This resulted in Time Warner spinning off Time Warner Cable in 2009, permanently severing pipes from programming.\u00a0<\/p>\n

Netflix shattered that presumption, though, reinventing the entertainment business model, amassing 325 million paying households worldwide as of 2025, generating nearly $42.5 billion in annual revenue in the process. Already, they have demonstrated success in growing beyond streaming, including locking down a 10-year, $5 billion mega-deal for live WWE broadcasts and securing marquee sporting events such as live NFL holiday games and the MLB Home Run Derby.\u00a0<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Sometimes the best deal is the one you don\u2019t make<\/h2>\n

Some analysts have speculated there may be regulatory hurdles to a tie-up between Netflix and NBCUniversal, but that is far too premature. The tax-free spinoff of NBCUniversal from Comcast is not scheduled to close for another year and nobody can acquire NBCUniversal for another two years after that unless they want to foot a massive tax bill, by which time it will likely be a different president, a different FCC commissioner and a different FTC\/DOJ Antitrust head. By that time, Brendan Carr will likely be last year\u2019s model, obviating the need for any Carr insurance, as he is joined in retirement by Lina Khan on the far left.\u00a0<\/p>\n

Sometimes, the greatest deal a company can make is the one they walk away from \u2014 until the perfect one falls right into their lap. Forty years ago, in The Hero\u2019s Farewell<\/em>, I discussed how Leonard Goldenson ran ABC as a benevolent monarch for 34 years, for a while including Paramount, before selling it to Capital Cities in 1984, presciently telling us that media companies have more simultaneous fluidity in regulatory, consumer and technological frontiers than any other sector.\u00a0\u00a0<\/p>\n

In the summer of the next year, 1985, NBC tried to tie down 89-year-old comedian George Burns with a five-year contract. He told me, \u201cI can\u2019t do that, how do I know they\u2019ll be around in five years?\u201d<\/p>\n

Ironically, four months later, NBC sold out to GE but Burns the centenarian lived on for another decade, telling the same great jokes.\u00a0 Business life stages and reinvention of character are very different from human life stages \u2014\u00a0especially in media.<\/p>\n

\n
<\/div>\n<\/div>\n

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of <\/em>Fortune.<\/em><\/p>\n

Read more Dell\u2019s AI boom is real, but so is the profit margin hit nobody is pricing in<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

After walking away from Warner Bros. Discovery, Netflix may have stumbled onto a far better deal, one that could define the streaming era.<\/p>\n","protected":false},"author":1,"featured_media":2581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-2582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\nNetflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=2582\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works - Cross Country Moving Team\" \/>\n<meta property=\"og:description\" content=\"After walking away from Warner Bros. Discovery, Netflix may have stumbled onto a far better deal, one that could define the streaming era.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crosscountrymovingteams.com\/?p=2582\" \/>\n<meta property=\"og:site_name\" content=\"Cross Country Moving Team\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T22:44:07+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"headline\":\"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works\",\"datePublished\":\"2026-06-30T22:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582\"},\"wordCount\":1464,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/171be77aa9c7d783c16ffa08a0c86d6e.webp\",\"articleSection\":[\"Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582\",\"name\":\"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works - Cross Country Moving Team\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/171be77aa9c7d783c16ffa08a0c86d6e.webp\",\"datePublished\":\"2026-06-30T22:44:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#primaryimage\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/171be77aa9c7d783c16ffa08a0c86d6e.webp\",\"contentUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/171be77aa9c7d783c16ffa08a0c86d6e.webp\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=2582#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\",\"name\":\"Cross Country Moving Team\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/crosscountrymovingteams.com\"],\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works - Cross Country Moving Team","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/crosscountrymovingteams.com\/?p=2582","og_locale":"en_US","og_type":"article","og_title":"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works - Cross Country Moving Team","og_description":"After walking away from Warner Bros. Discovery, Netflix may have stumbled onto a far better deal, one that could define the streaming era.","og_url":"https:\/\/crosscountrymovingteams.com\/?p=2582","og_site_name":"Cross Country Moving Team","article_published_time":"2026-06-30T22:44:07+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/crosscountrymovingteams.com\/?p=2582#article","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=2582"},"author":{"name":"admin","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"headline":"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works","datePublished":"2026-06-30T22:44:07+00:00","mainEntityOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=2582"},"wordCount":1464,"commentCount":0,"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=2582#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/171be77aa9c7d783c16ffa08a0c86d6e.webp","articleSection":["Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/crosscountrymovingteams.com\/?p=2582#respond"]}]},{"@type":"WebPage","@id":"https:\/\/crosscountrymovingteams.com\/?p=2582","url":"https:\/\/crosscountrymovingteams.com\/?p=2582","name":"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works - Cross Country Moving Team","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=2582#primaryimage"},"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=2582#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/171be77aa9c7d783c16ffa08a0c86d6e.webp","datePublished":"2026-06-30T22:44:07+00:00","author":{"@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"breadcrumb":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=2582#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/crosscountrymovingteams.com\/?p=2582"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/crosscountrymovingteams.com\/?p=2582#primaryimage","url":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/171be77aa9c7d783c16ffa08a0c86d6e.webp","contentUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/06\/171be77aa9c7d783c16ffa08a0c86d6e.webp","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/crosscountrymovingteams.com\/?p=2582#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/crosscountrymovingteams.com\/"},{"@type":"ListItem","position":2,"name":"Netflix could turn NBC into its biggest bet yet \u2014 and this time, the math actually works"}]},{"@type":"WebSite","@id":"https:\/\/crosscountrymovingteams.com\/#website","url":"https:\/\/crosscountrymovingteams.com\/","name":"Cross Country Moving Team","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/crosscountrymovingteams.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/crosscountrymovingteams.com"],"url":"https:\/\/crosscountrymovingteams.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/2582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2582"}],"version-history":[{"count":0,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/2582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/media\/2581"}],"wp:attachment":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}