{"id":2768,"date":"2026-07-04T10:11:04","date_gmt":"2026-07-04T10:11:04","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=2768"},"modified":"2026-07-04T10:11:04","modified_gmt":"2026-07-04T10:11:04","slug":"three-dads-started-selling-hats-from-a-garage-with-750-now-theyve-sold-35-million-worth-partnered-with-gary-vee-and-grown-a-community-of-fathers","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=2768","title":{"rendered":"Three dads started selling hats from a garage with $750\u2014now they\u2019ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers"},"content":{"rendered":"
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There were the sleepless nights and tighter budgets\u2014but also something larger they hadn\u2019t anticipated: how isolating fatherhood could feel. Moms had books, Facebook groups, and communities built around parenting. Dads were more often expected to simply tough it out.<\/p>\n

Read more On Wall Street, analysts increasingly don\u2019t believe the U.S. government\u2019s \u2018misleading\u2019 job numbers<\/a><\/p>\n

\u201cWhen you\u2019re sleep deprived and questioning who you are as a dad and you open up Instagram and it\u2019s just telling you, \u2018Hey, go have a beer and mow the lawn.\u2019 That\u2019s not what you want to see,\u201d Szaniewski told Fortune<\/em>. \u201cYou want to see some sort of support group\u2026[and see that] nobody\u2019s got it together completely.\u201d<\/p>\n

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Szaniewski and Eastey first met as classmates at Washington State University. Soon after, Szaniewski met O\u2019Donnell through a business deal, and the three bonded over their shared interest in entrepreneurship\u2014and, eventually, the challenges of becoming new fathers.<\/p>\n

But living in different parts of the West Coast, they leaned on a group text to vent, swap parenting stories, and remind each other they weren\u2019t alone. One phrase kept surfacing in the chat: \u201cDad Gang.\u201d<\/p>\n

At first, it was just an inside joke\u2014a nickname for the support system they\u2019d built. But the more they used it, the more it felt like something other fathers might connect with. Since the three had been kicking around business ideas for years, they decided to see whether Dad Gang could become more than just the name of a group chat.\u00a0<\/p>\n

Szaniewski, who spent more than a decade working in direct-to-consumer marketing, understood branding. O\u2019Donnell had spent years in design, while Eastey gravitated toward storytelling and community building. Together, they decided to turn Dad Gang into a lifestyle brand centered on fatherhood and connection. They scraped together $250 apiece and divided the work naturally: O\u2019Donnell designed the logo on his first attempt, Eastey produced a promotional video for Instagram, and Szaniewski handled logistics in his garage.<\/p>\n

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Within 36 hours of the product going live, the first batch of Dad Gang hats had sold out.<\/p>\n

At first, they chalked it up to supportive friends and family. The hat market was already crowded, after all, and they figured the early excitement would fade. But after another couple of drops, complete strangers started placing orders. That\u2019s when they realized they weren\u2019t simply selling hats\u2014they had struck a chord with fathers looking for the same sense of belonging they\u2019d found in their own group chat.<\/p>\n

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Flash forward four years, over 1 million hats have now been sold, and they\u2019ve brought in over $35 million in revenue. Just in the last few months, they\u2019ve also landed a deal with Lids and brought on Gary Vaynerchuk (also known as Gary \u201cVee\u201d) as a strategic advisor. But the founders said their biggest accomplishment isn\u2019t the business they\u2019ve built\u2014it\u2019s creating a community where fathers feel seen, supported, and connected.<\/p>\n

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\u201cThe numbers of hats sold are awesome, but we\u2019re actually impacting families, with helping people along the way,\u201d Szaniewski said. \u201cIf that part doesn\u2019t happen, then this isn\u2019t really important to us.\u201d<\/p>\n

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How three friends used a garage, an iPhone, and hard work to build a hat empire<\/h2>\n

Behind the scenes, Dad Gang looked nothing like the multimillion-dollar company it would eventually become. For years, it was three guys, three families, and overwhelmed garages.<\/p>\n

Szaniewski packed and shipped orders out of his home in the early days, but right before the company\u2019s first Black Friday, he had to make a handoff\u2014his son Max was due any day. O\u2019Donnell took over, and his house quickly stopped resembling a house. In-laws were drafted in, pallets appeared in the driveway, and boxes consumed every room. \u201cHe didn\u2019t have a house anymore,\u201d Szaniewski recalled, laughing.<\/p>\n

Eventually, the volume outgrew any garage. Dad Gang moved its distribution operations to a facility in Tennessee. But even then, the operation remained fluid. The founders rotated responsibilities as needed, gradually transitioning away from their previous jobs. O\u2019Donnell was the last to make the leap full-time earlier this year.<\/p>\n

Beyond execution, the company\u2019s growth came from a deliberate marketing philosophy to focus on authenticity. Instead of polished product photos, the founders filled Instagram with stories about fatherhood\u2014late-night feedings, mental health struggles, funny parenting moments, and reminders that nobody has everything figured out. The hats appeared naturally in the photos, but they were rarely the focus.<\/p>\n

Read more The World Cup is just now discovering Middle America\u2019s big heart. These Irish bingo kingpins built a $24 million business knowing it all along<\/a><\/p>\n

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\u201cWe\u2019re posting stories. We\u2019re posting experiences. We\u2019re highlighting other dads,\u201d Szaniewski said. \u201cEverything is shot with an iPhone. There\u2019s no high production.\u201d<\/p>\n

Their advertising budget wasn\u2019t any bigger. Nearly every dollar they earned went toward ordering another batch of hats. If there was any money left over, Szaniewski would spend about $10 boosting an Instagram post that was already gaining traction.\u00a0<\/p>\n

Today, Dad Gang\u2019s Instagram has grown to more than 350,000 followers. Celebrities including Post Malone and Teddy Swims have been spotted wearing its hats, alongside everyday fathers at sporting events, vacations, and even delivery rooms.<\/p>\n

For Dad Gang, success is more than hats sold\u2014it\u2019s about lives touched<\/h2>\n

Dad Gang\u2019s success has been as much financial as true impact\u2014and the proof has been in the countless stories they\u2019ve received.\u00a0<\/p>\n

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The company\u2019s \u201cVIP Group\u201d on Facebook\u2014a dedicated community for dads to discuss fatherhood and show off their hats\u2014has ballooned to nearly 15,000 participants.<\/p>\n

But some stories have made greater impacts than others. Just months after launching, a father sent Dad Gang a direct message explaining he had been evicted. Fresh off a breakup and trying to figure out custody of his children, he wasn\u2019t asking for money\u2014just a hat, and Szaniewski sent one over.\u00a0<\/p>\n

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Nearly four years later, another message appeared in their inbox. The same father said he had landed a new job, gotten back on his feet, and rebuilt his life. He told the founders the hat had become a reminder to keep going during one of the darkest periods of his life.<\/p>\n

On the side of each Dad Gang hat is their motto, \u201cIf you know, you know.\u201d Eastey said it serves as unspoken support of the shared experience.<\/p>\n

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\u201cIt\u2019s just something small, something simple, but when you put [the hat] on, it\u2019s just like you have this oversensing power to continue to push no matter how tough life gets,\u201d Eastey said.<\/p>\n

Another moment hit even harder. One morning, Eastey hopped on FaceTime with a man whose brother-in-law had recently been killed alongside his one-year-old son while crossing a street in Jacksonville, Fla. The Dad Gang hat the father had been wearing was destroyed in the accident. The family had one request: Could the founders send another so the father could be buried in his favorite hat?<\/p>\n

For the Dad Gang founders\u2014who each of whom have two kids each\u2014moments like that define the business more than any sales milestone.<\/p>\n

\u201cThere\u2019s all these powerful moments shared that come from all different walks of life, all different angles and aspects of the unexpected,\u201d Eastey said. \u201cGetting that message and sending the hat out and just knowing that that\u2019s how it\u2019s impacting lives\u2014that\u2019s probably the most important thing to us.\u201d<\/p>\n

Read more The greatest startup in history: What we can learn from America\u2019s founders at today\u2019s AI frontier<\/a><\/p>\n

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What began as three friends talking about the struggles of fatherhood evolved into Dad Gang\u2014a brand now that\u2019s made $35 million selling over 1 million hats<\/p>\n","protected":false},"author":1,"featured_media":2767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[383],"tags":[],"class_list":["post-2768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"\nThree dads started selling hats from a garage with $750\u2014now they\u2019ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=2768\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three dads started selling hats from a garage with $750\u2014now they\u2019ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers - 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