{"id":3038,"date":"2026-07-08T20:44:42","date_gmt":"2026-07-08T20:44:42","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=3038"},"modified":"2026-07-08T20:44:42","modified_gmt":"2026-07-08T20:44:42","slug":"this-ceo-pays-1-7-million-a-year-so-employees-can-live-in-one-of-americas-most-expensive-neighborhoods","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=3038","title":{"rendered":"This CEO pays $1.7 million a year so employees can live in one of America\u2019s most expensive neighborhoods"},"content":{"rendered":"
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The company splashes out $1.7 million annually in housing stipends. And it\u2019s part of a wider incentive designed for employees to make the most of their 72-hours workweeks in the New York City office.\u00a0<\/p>\n

Read more \u2018Even shaving one minute off an EMT trip for severe cases can generate huge economic benefits.\u2019 Well, New York\u2019s congestion pricing did just that<\/a><\/p>\n

\u201cWe\u2019re not trying to coddle people,\u201d CEO Sebastian Jimenez recently told Business Insider<\/em>. \u201cA lot of companies offer perks that end up distracting employees. We ask ourselves, \u2018Can this help someone get into the flow?\u2019\u201d\u00a0<\/p>\n

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\u201cThat\u2019s why we pay for three meals a day. It\u2019s why we\u2019re building a gym with a sauna and cold plunge,\u201d he continued. \u201cAnd it\u2019s why we offer employees an $18,000 annual housing stipend if they choose to live within about a 10-minute bike ride of the office.\u201d<\/p>\n

An $18K housing stipend if they live near the Williamsburg office where studios rent for $4K<\/h2>\n

Most metropolitan workers would love to cut their commute to just 10 minutes a day, but most apartments within a stone\u2019s throw of hubs like Wall Street and Midtown come with a hefty price tag.\u00a0<\/p>\n

So once Rilla ballooned to 120 staffers, it signed a 10-year lease for its new home base, offering a $18,000 annual housing stipend if employees live within spitting distance of the Williamsburg office. And it\u2019s a much-needed lift to square the trendy Brooklyn area\u2019s average studio rent of $4,000 monthly.<\/p>\n

Around 80% of Rilla\u2019s workers use the housing stipend, which is optional. The CEO hopes that removing the friction of distance and inconvenience will lead to \u201cmore time in flow\u201d at the company, which creates coaching software for in-person sales teams. <\/p>\n

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\u201cCommuting is one of the most annoying parts of people\u2019s day. If someone works 12 hours, sleeps eight hours, and works out for an hour, they don\u2019t have much free time left,\u201d Jimenez said. \u201cI\u2019d rather they spend that time with family, reading, or doing something meaningful than sitting on a subway.<\/p>\n

Read more IMF expects modest 3% growth as the Iran war is dragging down the economy while AI is boosting it<\/a><\/p>\n

It\u2019s just one of the perks the multimillion-dollar business is offering for employees to thrive while working a 12-hour, six-day workweek.\u00a0<\/p>\n

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Rilla declined Fortune<\/em>\u2019s request for comment.\u00a0<\/p>\n

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Other special perks Rilla offers to navigate 72-hour workweeks<\/h2>\n

Rilla has an \u201cinsanely hardcore culture,\u201d Rilla reveals: employees come into the office 12 hours a day, six days a week. The CEO says that the talent he hires\u2014like Division I athletes, entrepreneurs, and high achievers\u2014are naturally attuned to that intense environment. And the sales AI start-up is going the extra mile to ensure its employees operate at peak performance.<\/p>\n

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The CEO hired Dr. Joe Allen, a Harvard University professor and leading expert on healthy buildings, to help pick a NYC office with the best ventilation to improve cognitive performance. Additionally, Rilla pays for the breakfast, lunch, and dinner of his employees; is installing a gym, sauna, and cold plunge into its office; and offers traditional perks like fitness, healthcare, and retirement benefits.\u00a0<\/p>\n

Rilla forks over about $37,000 per employee every year in covering the expenses\u2014roughly $4.4 million for its around 120 staffers.\u00a0<\/p>\n

It\u2019s a costly investment for any start-up running with a relatively small team. But Jimenez is already seeing the payoff; each Rilla engineer generates about $4 million to $5 million in revenue yearly. And the start-up\u2019s approach reflects a broader shift in how companies are rethinking workplace perks for an era of marathon office days. JPMorgan workers spending five days in-office can enjoy pickleball and tennis courts; every day at Goldman Sachs, staffers enjoy gourmet meals and cycling studios; and on Meta\u2019s campus, employees have everything from gyms to cafes.<\/p>\n

\u201cOur goal isn\u2019t simply to get people into the office. It\u2019s to build an environment where they can do the best work of their lives,\u201d the Rilla CEO said. \u201cIt\u2019s to build an environment where they can do the best work of their lives.\u201d<\/p>\n

Read more The Best Rowing Machines (2026): Trainer Tested and Approved<\/a><\/p>\n

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Rilla CEO Sebastian Jimenez spends around $37,000 annually on each of his 120 workers\u2014and soon, they\u2019ll get to enjoy an office gym and cold plunge.<\/p>\n","protected":false},"author":1,"featured_media":3037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-return-to-office"],"yoast_head":"\nThis CEO pays $1.7 million a year so employees can live in one of America\u2019s most expensive neighborhoods - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=3038\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This CEO pays $1.7 million a year so employees can live in one of America\u2019s most expensive neighborhoods - 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