{"id":3134,"date":"2026-07-10T13:10:44","date_gmt":"2026-07-10T13:10:44","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=3134"},"modified":"2026-07-10T13:10:44","modified_gmt":"2026-07-10T13:10:44","slug":"why-companies-are-paying-a-premium-for-battle-tested-cfos-and-nikes-struggling-turnaround-shows-what-that-costs","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=3134","title":{"rendered":"Why companies are paying a premium for battle-tested CFOs\u2014and Nike\u2019s struggling turnaround shows what that costs"},"content":{"rendered":"
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That\u2019s what Shawn Cole, president and co-founder of Cowen Partners, an executive search firm, told me he\u2019s seeing. The most recent example is Nike, he said.<\/p>\n

Read more The Raising Cane\u2019s co-CEO has seen those World Cup fans praising the chicken and sauce. He\u2019s \u2018pretty grateful\u2019 to have \u2018chicken fanatics\u2019 worldwide<\/a><\/p>\n

David M. Denton will join the retail giant as EVP and CFO on Aug. 17, when current finance chief Matthew Friend will step down but remain with the company through Sept. 4, the company announced on June 23. Denton is coming from the CFO role at Pfizer Inc. Before that, he was the CFO of Lowe\u2019s Companies Inc. Earlier in his career, he spent two decades at CVS Health Corporation, including as CFO.<\/p>\n

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He brings more than 30 years of finance and operating leadership experience across complex global public companies\u2014and that comes with a well-deserved premium, according to Cole.<\/p>\n

\u201cDenton is getting a $7.25 million new-hire cash award, structured as a make-whole for the compensation he\u2019s walking away from at Pfizer,\u201d Cole said. \u201cThat\u2019s on top of a $1.45 million base, an $11.5 million FY2027 long-term incentive target, and a separate $4 million performance award that vests later.\u201d<\/p>\n

Denton\u2019s cross-industry experience\u2014background across health care, retail, and consumer-facing businesses\u2014should benefit Nike immediately, he said. At the same time, it will give the company \u201ca broader perspective as its strategy continues to evolve,\u201d he added.<\/p>\n

With about a quarter of sitting CFOs within five years of retirement, the proven pool is thinning fast, and offers like Denton\u2019s become a baseline many organizations cannot compete with, Cole said.<\/p>\n

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Nike is betting on Denton\u2019s expertise to further shape its strategy. He is a proven public-company finance chief \u201cwho knows how to help great consumer brands operate with discipline and invest to win,\u201d Nike CEO Elliott Hill said in a statement.<\/p>\n

As my colleague Phil Wahba reports, Nike hasn\u2019t turned the corner just yet. Its most recent quarterly results reported on June 30 showed a company still tripping over its own unforced errors, undercutting whatever progress it has made toward a comeback, according to Wahba. Revenue was essentially flat at about $11.3 billion, and there was yet another drop in gross margin, even as earnings per share beat Wall Street\u2019s estimates.<\/p>\n

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Behind the numbers is a deeper problem: self-inflicted wounds\u2014from pulling back disclosures in its financials to muddled strategy in China, running, Converse, and marketing\u2014that are making Hill\u2019s comeback harder and increasing the risk for shareholders. You can read more of Wahba\u2019s assessment here.<\/p>\n

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Denton said in the announcement that he plans to \u201csupport the company\u2019s priorities, invest with discipline, and help deliver sustainable long-term value.\u201d<\/p>\n

For companies like Nike, the real test isn\u2019t just paying up for a proven CFO\u2014it\u2019s whether they give that finance chief enough runway to turn a fragile comeback into a durable one.<\/p>\n

Have a good weekend. <\/p>\n

\u00a0
Sheryl.Estrada@fortune.com<\/p>\n

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Leaderboard<\/h3>\n

Fortune 500 Power Moves<\/b><\/h4>\n

\u2014Ellen Johnson<\/b>\u00a0was appointed CFO of\u00a0Kyndry<\/b>l\u00a0(No. 300), an enterprise technology services provider.\u00a0Johnson will join Kyndryl on July 20 and assume the role of CFO on August 6. She joins from Interpublic Group (IPG), which was recently acquired by Omnicom, where she served from 2020 to 2025 as\u00a0EVP and\u00a0CFO of IPG. Since joining IPG in 2000, she has held a series of senior finance leadership positions, including CFO of IPG Mediabrands,\u00a0SVP of finance and treasurer, SVP and treasurer, and assistant treasurer, International.\u00a0Harsh Chugh will continue to serve as interim CFO through August 5.\u00a0<\/p>\n

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts\u2014<\/i>see the most recent edition.<\/i><\/p>\n

Marie Washburn<\/b>\u00a0was promoted to senior vice president and chief financial officer of\u00a0Longeveron Inc.\u00a0(Nasdaq: LGVN), a clinical-stage biotechnology company, effective July 13. She succeeds Lisa Locklear, who is stepping down to pursue board opportunities and other professional and personal interests. Washburn has served as vice president and corporate controller since November 2025 and previously held senior finance roles at Fore Biotherapeutics Inc., Axcella Health Inc. and Generation Bio, which was acquired by XOMA Royalty Corporation in February 2026.<\/p>\n

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Toby O’Brien\u00a0<\/b>was appointed CFO of\u00a0Everfox, a cybersecurity provider. O’Brien brings more than three decades of financial leadership experience across the aerospace, defense, and communications industries. He most recently served as CFO of Intelsat, where he helped lead the company’s integration planning for its merger with SES. Before that, he spent 34 years at Raytheon, serving in senior finance leadership roles across the business, including helping lead the merger of Raytheon and United Technologies.\u00a0<\/p>\n

Read more Vietnam is paying women to have more babies\u2014but there\u2019s a catch: they have to be on baby no. 2 to qualify for the cash bonus<\/a><\/p>\n

Chuck Weiser<\/b>\u00a0was appointed CFO of\u00a0374Water Inc.\u00a0(Nasdaq: SCWO), a cleantech and environmental services company,\u00a0effective immediately.\u00a0Weiser succeeds Adrienne Anderson who has served as interim\u00a0CFO. Most recently,\u00a0Weiser served as\u00a0CFO\u00a0of Alonti Catering Kitchens. Before that, he served as managing director of Imperial-Texas, where he provided accounting, financial, and consulting services to businesses across multiple industries. Earlier in his career, he served as\u00a0EVP and CFO of American Green Technology.\u00a0<\/p>\n

Laura Hinson<\/b>\u00a0was appointed CFO of\u00a0Acorn Health, a provider of applied behavior analysis therapy. Hinson has more than 20 years of experience in senior financial leadership roles across health care organizations. Before joining Acorn Health, she served as CFO for medical group services at LifePoint Health and as\u00a0CFO at PhyNet Dermatology.<\/p>\n

Michael Keogh<\/b>\u00a0was appointed CFO of\u00a0Ultra Clean Holdings, Inc.\u00a0(Nasdaq: UCTT), effective Aug. 5. Keogh succeeds Sheri Savage. He brings more than 25 years of global financial and operational leadership experience. Most recently, Keogh served as CFO of Ford Model e and Integrated Services, where he was instrumental in shaping Ford’s EV strategy. He previously served as CFO of Bright Machines. Earlier in his career, he held senior finance leadership positions at Apple, Stanley Black & Decker, and Intel.<\/p>\n

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Jay Green<\/b>\u00a0was appointed CFO of\u00a0Trucordia, a U.S. insurance brokerage. Green joins Trucordia from Accelerant Holdings, a specialty insurance risk exchange, where he served as Group CFO. Previously, he was with Goldman Sachs, where he was a managing director and head of insurance structured finance within the investment banking division. Throughout his career, he has held senior finance and operational leadership positions in the insurance sector.<\/p>\n

Big Deal<\/h3>\n

The latest edition of Liberty Street Economics<\/em>, a blog published by analysts at the New York Fed, examines a newly assembled database of more than 3,000 historical U.S. bank runs. The analysis finds that bank runs are typically a symptom of underlying financial weakness rather than the primary cause of banking crises. Although depositor panics can occur at both healthy and weak banks, they rarely lead to bank failures unless institutions already have poor fundamentals, such as inadequate capital or significant asset losses.<\/p>\n

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The research challenges the view that small shocks or self-fulfilling panics alone can trigger widespread banking crises, instead concluding that insolvency and weak balance sheets are the primary drivers of systemic distress. Accordingly, the findings suggest that policies aimed at maintaining strong bank fundamentals and solvency are likely to be more effective at preventing banking crises than measures focused solely on stopping bank runs.<\/p>\n

Going deeper<\/h3>\n

Here are four\u00a0<\/b>Fortune<\/i><\/b>\u00a0weekend reads:<\/b><\/p>\n

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“Companies are shifting toward cheaper open\u2011source AI models to rein in costs, Amazon CTO says” \u00a0\u2014Beatrice Nolan<\/p>\n

“The Raising Cane\u2019s co-CEO has seen those World Cup fans praising the chicken and sauce. He\u2019s \u2018pretty grateful\u2019 to have \u2018chicken fanatics\u2019 worldwide” \u2014Catherina Gioino<\/p>\n

“U.S. Treasury has borrowed $155 billion every month of this fiscal year\u2014and is now paying $24 billion a week in interest on its debts” \u2014Eleanor Pringle<\/p>\n

“Self-made multimillionaire says Canadians \u2018give no money away\u2019 compared with Americans\u2014research shows U.S. giving is more than twice as high” \u2014Preston Fore<\/p>\n<\/div>\n

Overheard<\/h3>\n

\u201cOur focus is on delivering strong agentic and multimodal models at very low cost. More to come soon.\u201d<\/b><\/p>\n

\u2014Mark Zuckerberg, Meta\u2019s cofounder and CEO, wrote in a post\u00a0on X. Meta released a new version of Muse Spark on Thursday, claiming that the AI model surpasses the capabilities of prior products from OpenAI, Anthropic, and Google, Fortune<\/i> reported.<\/p>\n

Read more U.S. Treasury has borrowed $155 billion every month of this fiscal year\u2014and is now paying $24 billion a week in interest on its debts<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

David Denton, Nike\u2019s new CFO, is coming from Pfizer\u2014underscoring how far companies will go to recruit proven top finance chiefs.<\/p>\n","protected":false},"author":1,"featured_media":3133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[208],"tags":[],"class_list":["post-3134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfo-daily"],"yoast_head":"\nWhy companies are paying a premium for battle-tested CFOs\u2014and Nike\u2019s struggling turnaround shows what that costs - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=3134\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why companies are paying a premium for battle-tested CFOs\u2014and Nike\u2019s struggling turnaround shows what that costs - 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