{"id":3152,"date":"2026-07-10T18:41:52","date_gmt":"2026-07-10T18:41:52","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=3152"},"modified":"2026-07-10T18:41:52","modified_gmt":"2026-07-10T18:41:52","slug":"marketings-new-mandate-why-ai-is-forcing-cmos-to-think-like-mini-ceos","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=3152","title":{"rendered":"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0"},"content":{"rendered":"
\n

\u201cThe CMO is basically a\u00a0mini CEO,\u201d\u00a0says\u00a0Dara Treseder, chief\u00a0marketing\u00a0and commercial officer at U.S. software company Autodesk.\u00a0Speaking\u00a0during\u00a0Fortune\u2019s Conversations from Cannes\u00a0<\/em>webinar, she says:\u00a0\u201cA CMO is looking after things at an enterprise-wide level. This is the golden era for marketers who master the technology and the tools and know how and when to use them.\u201d\u00a0<\/p>\n

Read more Fortune 500 Power Moves: Which executives gained and lost power, June 27-July 10, 2026<\/a><\/p>\n

New York-based executive search company\u00a0Russell Reynolds describes\u00a0the modern CMO as \u201can architect of enterprise-wide growth and customer connection.\u201d According to its research, more than\u00a090% of CMO job descriptions\u00a0posted in 2025 required performance expertise alongside experience leading and developing teams.\u00a0<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

For many marketing leaders, AI is accelerating that shift, forcing CMOs to rethink not only how brands communicate, but how marketing contributes to growth across the business.\u00a0<\/p>\n

Donna Smith, EMEA Partnerships at marketing and media business Monks, describes the CMO as one of the most valuable roles in the C-suite. \u201cThe position has become so multifaceted,\u201d she says. \u201cYou have to be very technology savvy now to be a CMO.\u201d\u00a0<\/p>\n

But\u00a0while AI is becoming central to the marketing toolkit, leaders\u00a0remain\u00a0cautious about how far it should shape creative work.\u00a0Fortune<\/em>\u00a0and Morning\u00a0Consult\u2019s survey of 1,100 finance and marketing decision-makers\u00a0in the\u00a0U.S., U.K., and Canada found that\u00a078%\u00a0are either\u00a0somewhat or\u00a0extremely concerned that AI-generated content could reduce consumer trust in brands.\u00a0\u00a0<\/p>\n

\u201cThere\u2019s so much out there\u00a0that\u2019s\u00a0mediocre and ineffectual, and\u00a0you\u2019re\u00a0being bombarded with it constantly,\u201d Smith says.\u00a0\u201cIt can make it hard to think creatively.\u201d\u00a0\u00a0<\/p>\n

\n
<\/div>\n<\/div>\n

This has not prevented some companies from experimenting with AI in their ad campaigns. Coca-Cola has previously commissioned artificial intelligence studios to develop its Christmas adverts, with its\u00a0CMO Manolo Arroyo claiming that AI made ad development faster and cheaper\u2014cutting production time from a year to one month.\u00a0<\/p>\n

While Smith acknowledges that AI is here to stay, she believes that marketing departments must be more discerning in how and where the technology is used. \u201cWe\u2019re getting very good at dismissing content that\u2019s created by AI,\u201d she says.\u00a0\u00a0<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Treseder\u00a0agrees:\u201cIt has never been easier to make something beautiful, polished, and completely forgettable.\u201d\u00a0<\/p>\n

\n
<\/div>\n<\/div>\n

As\u00a0AI-generated content\u00a0floods\u00a0digital channels,\u00a0she argues that\u00a0human\u00a0taste, judgment,\u00a0and originality\u00a0are\u00a0becoming\u00a0more valuable.\u00a0\u201cAI is raising the floor, but it is human ingenuity that is going to give you your competitive advantage,\u201d Treseder says. \u201cYou need to create something that\u2019s truly unique, truly differentiated, and truly interesting to break through and that is something that I still believe humans are going to create.\u201d\u00a0<\/p>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

Understanding when\u00a0to introduce\u00a0AI to the creative process will become a crucial skill for marketing leaders.\u00a0It is also expected to reshape creative teams. More than half (53%) of the marketing and finance decision-makers polled by\u00a0Fortune\u00a0<\/em>thought AI would either replace creative functions or significantly reduce the need for human creativity.\u00a0\u00a0<\/p>\n

Having knowledge of tech platforms and how they work will be important for setting an AI strategy.\u00a0\u201cYou need to determine when humans should be in the lead and when it\u2019s okay to use machines,\u201d Treseder adds. \u201cYou cannot fully understand how to bring those two things together if you haven\u2019t learned how to master the tools.\u201d\u00a0<\/p>\n

Read more Current price of Bitcoin for July 10, 2026<\/a><\/p>\n

For Treseder, there are certain parts of the creative process that should never be delegated to AI. \u201cYou want to prime humans to love your brand, so humans should be in the lead when developing the idea and the message,\u201d she says.\u00a0\u00a0<\/p>\n

AI is better placed for helping to develop the distribution method and tailoring the campaign to different audiences, she adds.\u00a0\u201cI never want my idea to come from AI. I want to have an original thought.\u00a0I\u2019m\u00a0not here trying to be a second-hand thinker.\u201d\u00a0\u00a0<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

AI is also changing how brands are found online. Half of consumers use AI-powered search,\u00a0 according to McKinsey, and it predicts that\u00a0$750\u00a0billion\u00a0of consumer spend will come from AI search by 2028.\u00a0\u201cAI discovery has turned everything on its head,\u201d Treseder says.\u00a0\u00a0<\/p>\n

As ChatGPT, Google Gemini and other large language models\u00a0(LLMs)\u00a0become default search destinations for consumers, marketers\u00a0must\u00a0develop effective GEO (generative engine optimization) strategies.\u00a0<\/p>\n

Consumers\u00a0remain\u00a0skeptical\u00a0of AI-generated content, but those using AI search\u00a0are more than four times more likely to make a purchase than those using traditional search engines, according to\u00a0Semrush\u2019s\u00a0AI Visibility Index 2026<\/em>.\u00a0\u00a0<\/p>\n

Content creators are also becoming an increasingly\u00a0important point\u00a0of differentiation for brands in the AI-search era, according to Treseder. \u201cAI discovery has\u00a0matured\u00a0and it\u2019s really given creators that much more of a seat at the table,\u201d she says. \u201cCreators are now the protagonists. They are no longer just an add-on to your distribution\u00a0strategy,\u00a0they\u2019re\u00a0a channel unto themselves.\u201d\u00a0<\/p>\n

\n
<\/div>\n<\/div>\n

Content creators are able to lend brands a sense of authenticity.\u00a0Semrush\u00a0analysis\u00a0identified\u00a0a\u00a0410% increase in job listings\u00a0for content creator roles since 2023. \u201cThese creators are so powerful, they\u2019re critical to your AI discovery of your brand, and they\u2019re an important validation of your story and your message,\u201d Treseder says.\u00a0<\/p>\n

C-suite executives are also becoming more involved in content creation and are using their own social media channels to promote their business, services, and products. Treseder advises marketers to \u201cstart thinking about how to leverage your C-suite executives to get your message out there.\u201d\u00a0\u00a0<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Despite the increased focus on the role of creators, only 12% of marketers and finance leaders said they were using influencers to build brand credibility and trust in the age of AI, the\u00a0Fortune\u00a0<\/em>survey found.\u00a0<\/p>\n

\u201cOur brand purpose cannot be something we manufacture\u00a0easily,\u00a0it has to be something we create thoughtfully and intentionally to build and earn trust with our customers,\u201d Treseder adds.\u00a0<\/p>\n

\n
<\/div>\n<\/div>\n

With AI\u00a0impacting\u00a0the way brands are discovered online and questions remaining over technology\u2019s role in the creative process, the CMO\u2019s remit is only becoming broader. But despite the\u00a0pace of technological\u00a0change, trust\u00a0remains\u00a0the profession\u2019s most valuable\u00a0currency.\u00a0As Treseder notes: \u201cTrust is earned in drops and lost in buckets.\u201d\u00a0<\/p>\n

Read more Current price of Ethereum for July 10, 2026<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI\u2019s impact on the profession and how the CMO role is evolving<\/p>\n","protected":false},"author":1,"featured_media":3151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[354],"tags":[],"class_list":["post-3152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cmo"],"yoast_head":"\nMarketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0 - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=3152\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0 - Cross Country Moving Team\" \/>\n<meta property=\"og:description\" content=\"Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI\u2019s impact on the profession and how the CMO role is evolving\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crosscountrymovingteams.com\/?p=3152\" \/>\n<meta property=\"og:site_name\" content=\"Cross Country Moving Team\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T18:41:52+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"headline\":\"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0\",\"datePublished\":\"2026-07-10T18:41:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152\"},\"wordCount\":1057,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/a3f3175f531edce040f683fe4c3e6ee7.webp\",\"articleSection\":[\"CMO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152\",\"name\":\"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0 - Cross Country Moving Team\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/a3f3175f531edce040f683fe4c3e6ee7.webp\",\"datePublished\":\"2026-07-10T18:41:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#primaryimage\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/a3f3175f531edce040f683fe4c3e6ee7.webp\",\"contentUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/a3f3175f531edce040f683fe4c3e6ee7.webp\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3152#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\",\"name\":\"Cross Country Moving Team\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/crosscountrymovingteams.com\"],\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0 - Cross Country Moving Team","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/crosscountrymovingteams.com\/?p=3152","og_locale":"en_US","og_type":"article","og_title":"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0 - Cross Country Moving Team","og_description":"Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI\u2019s impact on the profession and how the CMO role is evolving","og_url":"https:\/\/crosscountrymovingteams.com\/?p=3152","og_site_name":"Cross Country Moving Team","article_published_time":"2026-07-10T18:41:52+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/crosscountrymovingteams.com\/?p=3152#article","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3152"},"author":{"name":"admin","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"headline":"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0","datePublished":"2026-07-10T18:41:52+00:00","mainEntityOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3152"},"wordCount":1057,"commentCount":0,"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3152#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/a3f3175f531edce040f683fe4c3e6ee7.webp","articleSection":["CMO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/crosscountrymovingteams.com\/?p=3152#respond"]}]},{"@type":"WebPage","@id":"https:\/\/crosscountrymovingteams.com\/?p=3152","url":"https:\/\/crosscountrymovingteams.com\/?p=3152","name":"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0 - Cross Country Moving Team","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3152#primaryimage"},"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3152#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/a3f3175f531edce040f683fe4c3e6ee7.webp","datePublished":"2026-07-10T18:41:52+00:00","author":{"@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"breadcrumb":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3152#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/crosscountrymovingteams.com\/?p=3152"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/crosscountrymovingteams.com\/?p=3152#primaryimage","url":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/a3f3175f531edce040f683fe4c3e6ee7.webp","contentUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/a3f3175f531edce040f683fe4c3e6ee7.webp","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/crosscountrymovingteams.com\/?p=3152#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/crosscountrymovingteams.com\/"},{"@type":"ListItem","position":2,"name":"Marketing\u2019s new mandate: Why AI is forcing CMOs to think like \u2018mini CEOs\u2019\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/crosscountrymovingteams.com\/#website","url":"https:\/\/crosscountrymovingteams.com\/","name":"Cross Country Moving Team","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/crosscountrymovingteams.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/crosscountrymovingteams.com"],"url":"https:\/\/crosscountrymovingteams.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/3152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3152"}],"version-history":[{"count":0,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/3152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/media\/3151"}],"wp:attachment":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}