{"id":3187,"date":"2026-07-11T08:10:34","date_gmt":"2026-07-11T08:10:34","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=3187"},"modified":"2026-07-11T08:10:34","modified_gmt":"2026-07-11T08:10:34","slug":"a-5-hair-tie-a-sold-out-dress-cake-and-a-fast-food-order-how-fans-chase-closeness-to-erling-haaland-taylor-swift-and-other-celebrities","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=3187","title":{"rendered":"A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities"},"content":{"rendered":"<div>\n<p>World Cup watchers first noticed Haaland matched his Norwegian-made KKNEKKI elastics to the colors of Norway\u2019s national kits \u2013 red with the team\u2019s home look, black with the away shirt, and a red-white-blue KKNEKKI bundle for fans who want to wear the national colors. Haaland\u2019s limited edition collection sold out.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=3185\">This summer\u2019s hottest IPOs are minting a new class of ultra-high-net-worth \u2018IPO Bros\u2019\u2014and family offices are changing how they approach them<\/a><\/p>\n<p>KKNEKKI parent company Bon Dep\u2019s marketing director Hedda Engelhardt Davidsen told <em>Fortune<\/em> that the company saw a \u201csignificant increase\u201d in web traffic, retailer inquiries and consumer demand after Haaland wore the hair ties publicly, though the company declined to provide specific numbers.\u00a0<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>That dynamic is increasingly valuable because most fans can\u2019t afford big-ticket items that their favorite celebrities wear and use. However, fans can buy Haaland\u2019s hair elastic, Taylor Swift\u2019s casual dress, Roger Federer\u2019s shoes, Travis Scott\u2019s meal order or any other trace of the person they admire.\u00a0<\/p>\n<p>Rather than being about the product itself, the purchases provide the feeling of authentic proximity.<\/p>\n<p>\u201cWhen branded products are adorned by artists, athletes, or anyone that we totemize or hold to a high level, it imbues those branded products with even greater meaning,\u201d Marcus Collins, a University of Michigan marketing professor who worked on McDonalds\u2019 Travis Scott Meal and Budweiser\u2019s Jay Z campaigns, told <em>Fortune<\/em>. <\/p>\n<p>Taylor Swift offers a clean example of the same phenomenon, even without releasing limited-edition collections like Haaland. After Swift appeared in her Travis Kelce engagement photos wearing a striped Polo Ralph Lauren dress, the item quickly sold out across retailers and is still not in stock on the website.\u00a0\u00a0<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=3183\">The Best Vitamin D Tests (2026): How to Use at Home and the Lab<\/a><\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>\u201cIt was just a regular dress, but when Taylor Swift wore it, it is now imbued with more meaning based on what Taylor Swift means to you,\u201d Collins said.\u00a0<\/p>\n<p>Bakeries and dessert shops have marketed Swift-themed cakes and other treats to fans, illustrating how celebrity meaning can spill into products that are several steps removed from the original image. Collins said that for people whose identities are more tightly tied to Swift, even \u201ctertiary consumption things like a Taylor Swift-themed cake\u201d can carry the same basic appeal.<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>Megan Sesil, manager of the New York City-based Padoca Bakery, told <em>Fortune<\/em> that while the bakery didn\u2019t cater Swift\u2019s wedding, its \u201cMini Taylor Wedding Cakes\u201d sold out alongside prior Swift-themed cakes and cookies for her <em>The Tortured Poets Department<\/em> and <em>The Life of a Showgirl <\/em>albums.\u00a0<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>The bakery\u2019s Super Bowl-themed \u201cJust Here for Taylor\u201d cakes sold out in the first hour it opened, with a line outside the door.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>\u201cEvery Taylor moment becomes an opportunity for our customers to gather, celebrate, exchange friendship bracelets and eat cake \u2014and we\u2019re honored to be a small part of that,\u201d Sesil saidover email.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=3178\">Apple accuses OpenAI, and former design star Jony Ive\u2019s io Products firm, of stealing hardware trade secrets in blockbuster lawsuit<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brands cash in as fans buy small, affordable pieces of their idols&#8217; lives, even if those items are not direct endorsements.<\/p>\n","protected":false},"author":1,"featured_media":3186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-cup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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