{"id":3308,"date":"2026-07-13T13:42:00","date_gmt":"2026-07-13T13:42:00","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=3308"},"modified":"2026-07-13T13:42:00","modified_gmt":"2026-07-13T13:42:00","slug":"exclusive-googles-former-click-fraud-czar-emerges-from-stealth-with-an-on-device-ai-shield-against-ai-powered-phishing-deepfakes-and-other-scams","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=3308","title":{"rendered":"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams"},"content":{"rendered":"
\n

Reken\u2019s platform, which it calls the Reken Private Core, is a system of small, proprietary AI models that run directly on a user\u2019s device rather than routing communications to the cloud. While some competitors, such as cybersecurity startups Abnormal and Doppel, use AI to analyze communications, most do that by transmitting data to cloud-based services.<\/p>\n

Read more TIAA\u2019s CEO shares her advice for separating your personal identity from your title<\/a><\/p>\n

Sending data to the cloud introduces further risks of data breaches as well as possible time lags that can frustrate users, Ghosemajumder said. Some of these cybersecurity companies are also using AI models from providers such as OpenAI, Anthropic, and Google DeepMind, which also introduces additional costs. Google and Apple are both reported to be working on AI-powered phishing detection software that would function on device, but neither has rolled out a product yet.<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Ghosemajumder said the central R&D challenge was proving that Reken\u2019s AI models could produce high-quality results on ordinary hardware\u2014standard corporate laptops without GPUs\u2014fast enough to block threats in real time.<\/p>\n

\u201cYou could take an LLM and figure out a way to quantize it so that you could run it with fewer resources and run it on a machine that didn\u2019t have GPUs, but if it still runs at the speed of a full LLM, then it\u2019s not going to be able to produce a result in a timeframe that matters,\u201d Ghosemajumder told Fortune<\/em>. \u201cBut what we\u2019re able to do is both.\u201d<\/p>\n

Ghosemajumder said that Northstar, the first product built on the Private Core, is designed to be\u00a0an alternative to the corporate security-awareness training that he considers largely futile, especially as phishing scams and authorized push payment fraud become more sophisticated. \u201cWe shouldn\u2019t be forcing employees to become forensic digital investigators,\u201d he said. \u201cWe need just-in-time AI that detects the threats the human eye cannot see.\u201d<\/p>\n

While some tools attempt to cut down on AI-powered fraud by using other AI models to detect emails and messages that are AI-generated. But this approach is outmoded given the speed at which companies are adopting AI tools for business tasks. Most AI-generated text is harmless\u2014someone asking a chatbot to draft an email, say\u2014so flagging AI-generated content is useless as a security signal, Ghosemajumder said. Instead, Northstar also leans on positive signals, such as verifying when a message genuinely comes from a legitimate sender such as a bank or a retailer, so users aren\u2019t left guessing whether a note purporting to be from Amazon is real.<\/p>\n

\n
<\/div>\n<\/div>\n

Ghosemajumder cofounded Reken in 2024 with his former Sharp Security colleague Rich Griffiths. The company raised $10 million in seed funding from a group of venture firms including Greycroft and FPV Ventures.<\/p>\n

The problem Reken is chasing is escalating fast. The FBI\u2019s Internet Crime Complaint Center logged $20.9 billion in reported cybercrime losses in 2025\u2014a 26% jump in a single year\u2014and for the first time added AI-related crime as a category, recording more than 22,000 complaints. A 2026 poll from Canadian bank RBC found that 83% of people now assume any online message is a scam unless proven otherwise.<\/p>\n

Read more \u2018Without our money, people will struggle\u2019: Muangthai Capital\u2019s new CEO Parithad Petampai defends the role of microfinance in Thailand<\/a><\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

\u201cThe internet is not safe, and is getting less safe every day because of AI. The fraud is too sophisticated now for humans to be able to recognize it,\u201d Ghosemajumder said.<\/p>\n

\n
<\/div>\n<\/div>\n

Even experts aren\u2019t immune, he added: \u201cYou can fool anyone\u2014even you and I, who are constantly steeped in this stuff. You catch us at the right moment when we\u2019re distracted and you apply enough pressure that\u2019s contextually relevant [and we will fall for it too].\u201d<\/p>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

Ghosemajumder said Reken has already experienced AI-powered fraud attempts. An intern at the company began receiving messages impersonating Ghosemajumder in his first week\u2014the result of criminals scraping LinkedIn to map a new hire\u2019s reporting chain and identify exactly whom to imitate.<\/p>\n

Beyond simply protecting individual devices, Reken\u2019s more ambitious bet is that these individual deployments can be knit together into what it calls the Reken Network. When an organization adopts Northstar, its internal communications become verifiable; as that organization\u2019s suppliers and partners adopt it too, they join a widening \u201cprotected circle.\u201d Ghosemajumder likens the dynamic to Apple\u2019s iMessage, which sorts the world into trusted blue bubbles and everyone else\u2014but says Reken can go further in guaranteeing that in-network communication is trustworthy.<\/p>\n

He is candid that harnessing data across that network raises privacy questions\u2014issues he says he wrestled with at Google, where he co-founded an internal Privacy Council. Reken\u2019s plan, he said, is to aggregate and anonymize threat intelligence so the network gets smarter without compromising individual users\u2019 data.<\/p>\n

Northstar is available starting Monday through an early access program for corporations, government agencies, and universities. Ghosemajumder said the product has already been tested in Fortune 500 environments, though he declined to name customers. Additional products are in development, and the company plans to let third parties build on the Private Core.<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

Whether Reken can deliver on its trust-layer ambitions remains to be seen\u2014the network effects it envisions depend on wide adoption. But its founder\u2019s wager is that in a world where, as he puts it, anyone can be fooled, the only defense is AI fast and private enough to watch your back without ever leaving your machine.<\/p>\n

Read more GOP Sen.\u00a0Mitch McConnell ends frenzied speculation about his health, revealing a fall led to his hospitalization and he\u2019s now in a rehab center<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Reken was cofounded by former Google ‘click fraud czar’ Shuman Ghosemajumder<\/p>\n","protected":false},"author":1,"featured_media":3307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-3308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyber"],"yoast_head":"\nExclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=3308\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams - Cross Country Moving Team\" \/>\n<meta property=\"og:description\" content=\"Reken was cofounded by former Google 'click fraud czar' Shuman Ghosemajumder\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crosscountrymovingteams.com\/?p=3308\" \/>\n<meta property=\"og:site_name\" content=\"Cross Country Moving Team\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T13:42:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"headline\":\"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams\",\"datePublished\":\"2026-07-13T13:42:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308\"},\"wordCount\":961,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp\",\"articleSection\":[\"cyber\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308\",\"name\":\"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams - Cross Country Moving Team\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp\",\"datePublished\":\"2026-07-13T13:42:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#primaryimage\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp\",\"contentUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=3308#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\",\"name\":\"Cross Country Moving Team\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/crosscountrymovingteams.com\"],\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams - Cross Country Moving Team","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/crosscountrymovingteams.com\/?p=3308","og_locale":"en_US","og_type":"article","og_title":"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams - Cross Country Moving Team","og_description":"Reken was cofounded by former Google 'click fraud czar' Shuman Ghosemajumder","og_url":"https:\/\/crosscountrymovingteams.com\/?p=3308","og_site_name":"Cross Country Moving Team","article_published_time":"2026-07-13T13:42:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/crosscountrymovingteams.com\/?p=3308#article","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3308"},"author":{"name":"admin","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"headline":"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams","datePublished":"2026-07-13T13:42:00+00:00","mainEntityOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3308"},"wordCount":961,"commentCount":0,"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3308#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp","articleSection":["cyber"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/crosscountrymovingteams.com\/?p=3308#respond"]}]},{"@type":"WebPage","@id":"https:\/\/crosscountrymovingteams.com\/?p=3308","url":"https:\/\/crosscountrymovingteams.com\/?p=3308","name":"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams - Cross Country Moving Team","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3308#primaryimage"},"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3308#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp","datePublished":"2026-07-13T13:42:00+00:00","author":{"@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"breadcrumb":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=3308#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/crosscountrymovingteams.com\/?p=3308"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/crosscountrymovingteams.com\/?p=3308#primaryimage","url":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp","contentUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/bbe5d93e0a584e5f69394e8d1b8ebdb8.webp","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/crosscountrymovingteams.com\/?p=3308#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/crosscountrymovingteams.com\/"},{"@type":"ListItem","position":2,"name":"Exclusive: Google\u2019s former \u2018click fraud czar\u2019 emerges from stealth with an on-device AI shield against AI-powered phishing, deepfakes, and other scams"}]},{"@type":"WebSite","@id":"https:\/\/crosscountrymovingteams.com\/#website","url":"https:\/\/crosscountrymovingteams.com\/","name":"Cross Country Moving Team","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/crosscountrymovingteams.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/crosscountrymovingteams.com"],"url":"https:\/\/crosscountrymovingteams.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/3308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3308"}],"version-history":[{"count":0,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/3308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/media\/3307"}],"wp:attachment":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}