{"id":3764,"date":"2026-07-19T17:40:22","date_gmt":"2026-07-19T17:40:22","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=3764"},"modified":"2026-07-19T17:40:22","modified_gmt":"2026-07-19T17:40:22","slug":"a-weak-yen-turned-tokyo-into-a-steal-a-strong-shekel-turned-tel-aviv-into-the-worlds-most-expensive-city-to-buy-mcdonalds","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=3764","title":{"rendered":"A weak yen turned Tokyo into a steal. A strong shekel turned Tel Aviv into the world\u2019s most expensive city to buy McDonald\u2019s"},"content":{"rendered":"
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A new Deutsche Bank report shows that the difference boils down to currency: a shekel strengthened by tech and defense spending, and a yen weakened by two decades of near-zero rates.\u00a0<\/p>\n

Read more Korea\u2019s AI-heavy market now sets the tone for global stocks<\/a><\/p>\n

Just a decade ago, the Israeli city was a \u201cmid-price Mediterranean city\u201d and now sits among the world\u2019s most expensive ones, according to Deutsche Bank\u2019s report. Since 2012, Tel Aviv\u2019s net salaries are up 137%, apartment prices up 136%, and even a dinner for two costs 122% more.<\/p>\n

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\u201cIsrael\u2019s basket of goods, the consumer basket, has been very expensive,\u201d Zvi Eckstein, a former Bank of Israel deputy governor and the head of the Aaron Economic Policy Institute, told Fortune<\/em>.\u00a0\u00a0<\/p>\n

At the same time, the shekel gained roughly 30% against the dollar, including a 13% lift in the last year despite the war in Iran\u2013one of the strongest moves of any currency in Deutsche Bank\u2019s sample of 48 economies. The researchers credit Israel\u2019s strong domestic tech and defense industries as well as supply disruptions for keeping the currency elevated. That resilience has deep roots\u2014Fortune<\/em>\u2019s 2023 excerpt of \u201cThe Genius of Israel\u201d traced the nation\u2019s tech dominance back to compulsory military service, which doubles as a research and development pipeline.\u00a0<\/p>\n

That boom hasn\u2019t been a straight line. In late, 2023, Israel\u2019s GDP contracted 20% as consumer spending and real estate investment cratered under the weight of the war in Gaza.\u00a0<\/p>\n

Eckstein explained that for years, Israelis had high savings and kept a large share of those savings in foreign currency assets, which helped keep the shekel around 3.5\u20133.6 per dollar. Then, in the past year, the Israeli stock market jumped by about 50% while the S&P 500 rose by about 20%. And because local equity markets performed so strongly, Israeli investors shifted long\u2011term investments back into shekel\u2011denominated assets, strengthening the currency.\u00a0<\/p>\n

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\u201cThe asset allocation has moved to more Israelis because of the performance of the Israeli stock market, which was exceptional and was kind of a one-time change,\u201d he told Fortune<\/em>.\u00a0<\/p>\n

Eckstein said the strong shekel raises costs in dollar terms, but Tel Aviv\u2019s high cost of living is primarily due to domestic policy and supply constraints, not just on the exchange rate itself.\u00a0<\/p>\n

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In particular, supplies of housing and food stayed tight while demand rose, causing those costs to be much higher, he added.<\/p>\n

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The Israel Land Authority controls over 90% of Israeli land, meaning development decisions in prime areas are centralized rather than market-driven, and municipalities have long favored approving commercial development over residential projects, according to an IMF analysis of the Israeli housing market. WTO data for 2025 that Israel also applied an average tariff of 7.5% to agricultural imports, compared with just 0.1% for non-agricultural goods. Dairy remains one of the most protected sectors with a 42% average tariff.\u00a0<\/p>\n

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As a result, Tel Aviv has also overtaken Zurich and Geneva atop a very specific metric: McDonald\u2019s combo meals. A McMeal in Tel Aviv now runs $20.90\u2014up 71% since 2016 and the highest price recorded by Deutsche Bank.\u00a0<\/p>\n

Read more Infantino\u2019s 60,000-mile World Cup odyssey \u2014\u00a0the FIFA chief\u2019s whopping private jet trips don\u2019t even include the funeral in Qatar<\/a><\/p>\n

The city also ranks in the top five globally for the cost of jeans and a summer dress, and is second-most expensive for gasoline and a new car. Gas jumped 27% in a single year, tied directly by the researchers to the Iran war\u2019s impact on energy supply.<\/p>\n

It\u2019s worth noting that wages are climbing three times faster than the global average in Deutsche Bank\u2019s survey, rising 98.5% in dollar terms since 2016 compared to the full 69-city sample. But the property price-to-income ratio ranks 57th, signaling that even with rising wages, housing costs are rising faster. <\/p>\n

In the mid-1990s, a coffee, a rental apartment or a night out in Tokyo cost more than the equivalent almost anywhere else in the world. Deutsche Bank estimates that Japan\u2019s relative price level for the same basket of goods in the U.S. was nearly double then.\u00a0<\/p>\n

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But three decades and one collapsing currency later, that price level fell from an index reading of 173 to just 60, the steepest repricing of any developed economy Deutsche Bank tracks. The yen has lost 51% of its value against the dollar since 2012, as the central bank kept monetary policy loose to fight persistent deflation.<\/p>\n

This means Tokyo is now a bargain next to places like New York or Zurich. A three-bedroom apartment in central Tokyo rents for about a quarter of the New York price, and a dinner for two is roughly a third of the cost in Zurich or New York, according to the report. Japan is also now the cheapest place to walk out of an Apple Store with a new iPhone.\u00a0<\/p>\n

Meanwhile, Japan has become a magnet for travelers. Fortune<\/em> reported the weak yen has helped turn tourism into Japan\u2019s second-largest export, with visitor spending surging even as some residents grumble about overtourism.<\/p>\n

But while the weakened yen means Tokyo is cheap for tourists, it\u2019s not the same for the city\u2019s workers.<\/p>\n

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Net salaries fell 18% in dollar terms since 2016 and rank 39th of the 69 cities Deutsche Bank tracks, below Madrid. A worker in Zurich earns 3.5 times as much as a Tokyo counterpart, for instance.<\/p>\n

The Deutsche Bank report indicated that Japan\u2019s aging and shrinking population could help catalyze AI implementation to meet labor shortages, an advantage particularly in industries where it possesses deep manufacturing and robotics expertise.\u00a0<\/p>\n

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\u201cUltimately, Japan\u2019s back is against the wall demographically,\u201d the researchers wrote. \u201cThis makes aggressive AI adoption not just a competitive advantage, but a strict economic necessity for the country\u2019s survival over the next two decades.\u201d<\/p>\n

Read more Ranch dressing is quietly doing America\u2019s diplomacy for it<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A new Deutsche Bank report highlights how defense spending bolstered the shekel and a weak yen helped Japan have the cheapest iPhones in the world.<\/p>\n","protected":false},"author":1,"featured_media":3763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[457],"tags":[],"class_list":["post-3764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-israel"],"yoast_head":"\nA weak yen turned Tokyo into a steal. 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