{"id":4194,"date":"2026-07-25T13:42:09","date_gmt":"2026-07-25T13:42:09","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=4194"},"modified":"2026-07-25T13:42:09","modified_gmt":"2026-07-25T13:42:09","slug":"capital-ones-big-bet-on-baseball-and-why-they-think-it-can-help-win-the-credit-card-loyalty-wars","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=4194","title":{"rendered":"Capital One\u2019s big bet on baseball\u2014and why they think it can help win the credit card loyalty wars"},"content":{"rendered":"<div>\n<p>The company served as the title sponsor of All-Star Village from July 11\u201314 in Philadelphia, filling roughly 500,000 square feet with interactive exhibits, youth baseball activities, player tributes, food vendors, and a family party-like atmosphere. For the Capital One, it reflected a broader strategy of sports partnerships to deepen customer relationships through experiences rather than traditional advertising.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=4192\">Two gun rights groups are suing the U.S. Virgin Islands over concealed carry for nonresidents<\/a><\/p>\n<p>MLB reported attendance of 111,616 at this year\u2019s All-Star Village\u2014the event\u2019s highest since 2022, when it was held in Los Angeles. Perks for Capital One customers included early access, complimentary admission for eligible cardholders, and premium experiences tied to its Venture X Business card.<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>Capital One (No. 63 on the Fortune 500) became MLB\u2019s official bank and credit card partner in 2022, and committed roughly $125 million to a five-year MLB deal, according to reports. The company did not comment on the financial terms of the deal. Amit Desai, Capital One\u2019s senior brand and sponsorships director, told <em>Fortune<\/em>: \u201cWe look forward to being partners with MLB for a long time.\u201d<\/p>\n<p>This year marked Capital One\u2019s fifth All-Star activation and fourth as title sponsor of All-Star Village. The sponsorship is a small piece of a much bigger bet: as credit cards become increasingly interchangeable, issuers are racing to buy loyalty rather than earn it through rewards alone.<\/p>\n<p>Capital One wagered that a marquee sports partnership can do something a rewards multiplier can\u2019t: make a bank feel personal. The math backs the bet\u2014research finds the loyalty-rewards market is on pace to nearly double to $44.73 billion by 2029. And competitors, like Amex, are also focusing on upping perks.<\/p>\n<p>\u201cBeyond the financial products, it\u2019s really about creating unique experiences,\u201d Jason Krieger, VP of customer management, business cards and payments, told <em>Fortune<\/em> in Philadelphia. The partnership with MLB is an opportunity to connect with entrepreneurs, fans, and cardholders, he said.<\/p>\n<p>Experiences drive usage and loyalty, Desai said. One such experience was an exclusive meet-and-greet with former Phillies stars Ryan Howard and Jimmy Rollins.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>Capital One also used the event to highlight local small businesses. A fleet of branded electric Moke vehicles, open-air, low-speed electric vehicles, transported fans between All-Star destinations while featuring Philadelphia small businesses, including Fontana Candle Company and The Ceramic Shop. Riding in a Moke around the busy convention center evoked a range of reactions: some people smiled, waved, or even took photos as the vehicle passed by.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=4190\">Bechtel CEO: to build America\u2019s future, we must first build the builders<\/a><\/p>\n<p>Krieger said the initiative comes as many small businesses continue to face economic uncertainty, making visibility and customer acquisition increasingly valuable.<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>\u201cIn a time of uncertainty, anything you can do above and beyond just financial tools is a value-add,\u201d he said. This gives entrepreneurs an opportunity to advance their brand and drive traffic locally, he added.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>From MLB\u2019s perspective, partnerships have evolved beyond sponsorships into collaborative fan experiences.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<p>\u201cWe\u2019re not just aligning with a brand to help that brand tell its own story,\u201d Uzma Rawn Dowler, MLB\u2019s chief marketing officer, told <em>Fortune<\/em>. \u201cWe also want that brand to help us tell MLB\u2019s story.\u201d She added, \u201cI know that Capital One delivers that for MLB in the way that they activate the partnership.\u201d<\/p>\n<p>Capital One is also the presenting sponsor of the World Series. \u201cThere\u2019s an integrated marketing plan throughout the season,\u201d Desai said, pointing to ads featuring MLB great Derek Jeter. <\/p>\n<p>As competition among financial institutions increasingly centers on customer engagement rather than products alone, Capital One\u2019s MLB partnership illustrates how live sports have become a platform for loyalty, exclusive access, and community connection\u2014not simply brand visibility.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=4188\">Salman Rushdie describes a \u2018lake of blood\u2019 as his convicted attacker faces terrorism charges tied to the 2022 stabbing<\/a><\/p>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By investing in fan experiences, local entrepreneurs, and long-season MLB sponsorships, Capital One aims to deepen cardholder engagement beyond traditional ads.<\/p>\n","protected":false},"author":1,"featured_media":4193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[],"class_list":["post-4194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capital-one-financial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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