{"id":4641,"date":"2026-07-31T18:11:22","date_gmt":"2026-07-31T18:11:22","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=4641"},"modified":"2026-07-31T18:11:22","modified_gmt":"2026-07-31T18:11:22","slug":"more-than-half-of-gen-zers-want-to-become-influencers-so-now-arizona-state-university-is-offering-a-content-creation-degree-for-142k","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=4641","title":{"rendered":"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K"},"content":{"rendered":"
\n

Arizona State University recently unveiled a content creation bachelor\u2019s track, where students learn the ins and outs of building a social media empire. During the program, aspiring influencers study how to grow their brand and create impactful posts across video, podcast, and social media platforms. Students \u201cmaster the art and science of digital influence,\u201d with the option of taking classes online or in-person at ASU\u2019s downtown Phoenix campus or L.A. location.<\/p>\n

Read more Scouting America cuts LGBTQ+ spaces at jamboree under Pentagon pressure<\/a><\/p>\n

\u201cThe Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy,\u201d the program\u2019s press release says. \u201cUpon graduation, you are equipped for entrepreneurial and professional roles in content strategy, digital influencing, brand development, social media management and audience engagement across industries.\u201d<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

Anyone can start posting online for little more than the cost of a smartphone, but there\u2019s an appetite from aspiring influencers who will pay six figures to learn how to build a brand, attract an audience, and monetize their content. Prospective content creators applying from out of state pay a base tuition of $25,000 each year at the school\u2019s L.A. campus\u2014excluding housing and living costs\u2014amounting to $100,000 during the course of a typical four-year bachelor\u2019s degree. In Phoenix, baseline academic costs are $35,715 annually, or around $142,860 across four years.\u00a0<\/p>\n

Watching the multimillion-dollar successes of influencers taking over their timelines, students recognize their financial potential on the table. The school even noted that the program trains them for lucrative corporate careers like becoming a marketing associate ($133,000), marketing manager ($166,000), or PR manager ($147,000). The Arizona college is just one of the few schools responding to the creator economy fervor that Gen Z has embraced.<\/p>\n

Fortune <\/em>reached out to ASU for comment.<\/p>\n

Digital natives want to be TikTokers, YouTubers, and influencers<\/h2>\n

Young generations raised in the social media era are witnessing influencers make millions in real time. And equipped with an iPhone, tripod, and ring light, it seems easier than ever to get a slice of the success\u2014now, budding Gen Z and Gen Alpha workers are looking to Emma Chamberlain and MrBeast as their role models.\u00a0<\/p>\n

Read more The Black Panther\u2019s tragic coda: Chadwick Boseman\u2019s brothers want his widow removed from his estate \u2014 and held in contempt<\/a><\/p>\n

\n
<\/div>\n<\/div>\n

Around 57% of Gen Zers want to become influencers, according to a 2023 survey from Morning Consult. And nearly half (41%) of adults overall would choose the career as well. Around 53% of the young generation believe that becoming an influencer is a reputable career choice, and around the same amount would ditch their current gigs if they could do content creation that paid enough to fund their lifestyles. Around three in 10 Gen Z would even pay to make their influencer aspirations become a reality.\u00a0\u00a0<\/p>\n

And Gen Alpha are following their lead. More than 30% of 12- to 15-year-olds say they want the career, according to a 2025 report from social commerce platform Whop. The gig is followed up by 21% of the kids aiming to become TikTok creators\u2014another highly lucrative platform, launching the careers of million-dollar successes Addison Rae, Charli D\u2019Amelio, and Khaby Lame. TikTok and YouTube creators are jobs that simply didn\u2019t exist 25 years ago, but it\u2019s a dream for digital natives who grew up with vlogs and bingeable videos as entertainment.<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

\u201cGen Alpha has grown up watching YouTubers who have turned content creation into highly lucrative careers,\u201d Cameron Zoub, co-founder of Whop, told Fortune<\/em> last year. \u201cUnlike TV, movie, or sports celebrities, these digital figures feel more relatable and accessible, making the YouTuber career path seem achievable.\u201d<\/p>\n

\n
<\/div>\n<\/div>\n

Most of the youngest generation dreams of being the next Markiplier or digital world builder, with 19% of Minecraft and Fortnite-obsessed Gen Alpha seeking a career designing video games. But there\u2019s still a cohort of kids pursuing traditional jobs like nursing, entrepreneurship, teaching, and athletics. The report found that 20% want to be a doctor or nurse, 15% hope to be an athlete, and 14% are looking to become a teacher. Young generations have one foot in the digital world of self-made influencers, and one still in the storied arena of white-collar work.<\/p>\n

Read more The World Cup\u2019s VAR fights are a preview of every company\u2019s AI rollout problem<\/a><\/p>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Arizona State University is helping turn its students into influencers with a bachelor\u2019s degree in building a social media empire.<\/p>\n","protected":false},"author":1,"featured_media":4640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[518],"tags":[],"class_list":["post-4641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers"],"yoast_head":"\nMore than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=4641\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K - Cross Country Moving Team\" \/>\n<meta property=\"og:description\" content=\"Arizona State University is helping turn its students into influencers with a bachelor\u2019s degree in building a social media empire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crosscountrymovingteams.com\/?p=4641\" \/>\n<meta property=\"og:site_name\" content=\"Cross Country Moving Team\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T18:11:22+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"headline\":\"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K\",\"datePublished\":\"2026-07-31T18:11:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641\"},\"wordCount\":739,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ce3b63bbce02fc1bf2b015241e773520.webp\",\"articleSection\":[\"influencers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641\",\"name\":\"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K - Cross Country Moving Team\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ce3b63bbce02fc1bf2b015241e773520.webp\",\"datePublished\":\"2026-07-31T18:11:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#primaryimage\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ce3b63bbce02fc1bf2b015241e773520.webp\",\"contentUrl\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ce3b63bbce02fc1bf2b015241e773520.webp\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?p=4641#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#website\",\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/\",\"name\":\"Cross Country Moving Team\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/#\\\/schema\\\/person\\\/1b8121bfb9a1c55d1fff3fca675fceaa\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/crosscountrymovingteams.com\"],\"url\":\"https:\\\/\\\/crosscountrymovingteams.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K - Cross Country Moving Team","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/crosscountrymovingteams.com\/?p=4641","og_locale":"en_US","og_type":"article","og_title":"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K - Cross Country Moving Team","og_description":"Arizona State University is helping turn its students into influencers with a bachelor\u2019s degree in building a social media empire.","og_url":"https:\/\/crosscountrymovingteams.com\/?p=4641","og_site_name":"Cross Country Moving Team","article_published_time":"2026-07-31T18:11:22+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/crosscountrymovingteams.com\/?p=4641#article","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=4641"},"author":{"name":"admin","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"headline":"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K","datePublished":"2026-07-31T18:11:22+00:00","mainEntityOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=4641"},"wordCount":739,"commentCount":0,"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=4641#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/ce3b63bbce02fc1bf2b015241e773520.webp","articleSection":["influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/crosscountrymovingteams.com\/?p=4641#respond"]}]},{"@type":"WebPage","@id":"https:\/\/crosscountrymovingteams.com\/?p=4641","url":"https:\/\/crosscountrymovingteams.com\/?p=4641","name":"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K - Cross Country Moving Team","isPartOf":{"@id":"https:\/\/crosscountrymovingteams.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=4641#primaryimage"},"image":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=4641#primaryimage"},"thumbnailUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/ce3b63bbce02fc1bf2b015241e773520.webp","datePublished":"2026-07-31T18:11:22+00:00","author":{"@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa"},"breadcrumb":{"@id":"https:\/\/crosscountrymovingteams.com\/?p=4641#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/crosscountrymovingteams.com\/?p=4641"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/crosscountrymovingteams.com\/?p=4641#primaryimage","url":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/ce3b63bbce02fc1bf2b015241e773520.webp","contentUrl":"https:\/\/crosscountrymovingteams.com\/wp-content\/uploads\/2026\/07\/ce3b63bbce02fc1bf2b015241e773520.webp","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/crosscountrymovingteams.com\/?p=4641#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/crosscountrymovingteams.com\/"},{"@type":"ListItem","position":2,"name":"More than half of Gen Zers want to become influencers\u2014so now Arizona State University is offering a content creation degree for $142K"}]},{"@type":"WebSite","@id":"https:\/\/crosscountrymovingteams.com\/#website","url":"https:\/\/crosscountrymovingteams.com\/","name":"Cross Country Moving Team","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/crosscountrymovingteams.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/crosscountrymovingteams.com\/#\/schema\/person\/1b8121bfb9a1c55d1fff3fca675fceaa","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/crosscountrymovingteams.com"],"url":"https:\/\/crosscountrymovingteams.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/4641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4641"}],"version-history":[{"count":0,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/posts\/4641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=\/wp\/v2\/media\/4640"}],"wp:attachment":[{"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crosscountrymovingteams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}