{"id":4927,"date":"2026-08-04T23:41:17","date_gmt":"2026-08-04T23:41:17","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=4927"},"modified":"2026-08-04T23:41:17","modified_gmt":"2026-08-04T23:41:17","slug":"mcdonalds-ceo-turns-to-a-trusted-lieutenant-with-a-turnaround-record-to-revive-its-biggest-market","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=4927","title":{"rendered":"McDonald\u2019s CEO turns to a trusted lieutenant with a turnaround record to revive its biggest market"},"content":{"rendered":"<div>\n<p>The company said on Tuesday that sales at established U.S. restaurants rose only 0.8% in the second quarter, the slowest pace since early 2025 and below Wall Street expectations. McDonald\u2019s has trotted out more offerings for its price-sensitive diners, such as a $4 breakfast, and more items for under $3 as high gas and grocery prices leave millions of Americans with less discretionary income. Yet its efforts to spotlight its comparatively inexpensive menu items fell short, with fewer people visiting McDonald\u2019s U.S. restaurants.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=4925\">OpenAI president Greg Brockman: We \u2018contort\u2019 ourselves around computers, clicking and typing is a \u2018phase\u2019<\/a><\/p>\n<p>McDonald\u2019s CEO Chris Kempczinski said company strategy was sound but that the chain had made unforced errors. Those included too many new product launches at once, overwhelming many U.S. restaurants, slowing service, and annoying customers. What\u2019s more, he said, the marketing for so many simultaneous initiatives made it hard to \u201cbreak through\u201d to customers with a clear message about value.\u00a0<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>\u201cWe don\u2019t have a strategy problem. We simply didn\u2019t execute at the level we needed to in the second quarter,\u201d the CEO told analysts on a conference call.<\/p>\n<p>To help remedy that, McDonald\u2019s said it had appointed Anderson as the new head of its biggest market and touted the 26-year company veteran\u2019s operational prowess and business acumen.<\/p>\n<p>\u201cShe\u2019s a proven change agent who can act with urgency to mobilize our system,\u201d Kempczinski said, praising her for \u201cbeing a hands-on leader who has demonstrated strong business judgment and operational discipline.\u201d<\/p>\n<p>The two executives know each other well. In fact, when Kempczinski led the U.S. business from 2017 to 2019, he asked Anderson to leave her job in Australia as regional CFO and come back to the U.S. to lead its West Coast business. The CEO touted Anderson\u2019s record in that role, saying that she had modernized more than 5,700 restaurants and that comparable sales growth had soared.\u00a0<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=4923\">Bessent\u2019s Yen gamble is a warning sign \u2014 buckle up<\/a><\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>The new gig shows how quickly Anderson\u2019s star is rising at McDonald\u2019s. Before becoming U.S. chief operating officer only four months ago, she was head of McDonald\u2019s global business services unit, where she focused on faster and more modern operations at restaurants.\u00a0McDonald\u2019s does not break out its markets by revenue, but analysts estimate the U.S. makes up 40% of the chain\u2019s global business, equal to roughly $10 billion.<\/p>\n<p>Anderson will have her hands full as she takes on her new assignment. McDonald\u2019s is about to embark on a massive U.S. restaurant remodeling program for which it needs franchisee buy-in, which could be tough given the soft results of late. (Franchisees, who operate the vast majority of U.S. restaurants, can opt out of discounts and, indeed, just 60% to\u00a065% of its restaurants had implemented its \u201cunder $3 menu\u201d amid fears of lower margins.)<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>Earlier this year, McDonald\u2019s unveiled a new global business strategy, called McDonald\u2019s Next, which will introduce upgraded menu items, such as hand-breaded chicken; test new store prototypes; and launch new marketing, meaning ever more operational complexity. And the company will be doing that against a backdrop of persistent inflation.<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p>\u201cWe see an opportunity to raise the bar in the U.S. and accelerate performance in our largest market,\u201d Kempczinski said. And that task will now fall to one of his most trusted lieutenants.<\/p>\n<p>Read more <a href=\"https:\/\/crosscountrymovingteams.com\/?p=4921\">Scott Bessent is using moves from his hedge fund days to prop up Japan\u2019s yen\u2014and America\u2019s $40 trillion national debt<\/a><\/p>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CEO Chris Kempczinski is betting on Skye Anderson\u2014the exec he\u2019s tapped for tough assignments before\u2014to boost sales growth and improve its value push.<\/p>\n","protected":false},"author":1,"featured_media":4926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-4927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chief-executive-officer-ceo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s CEO turns to a trusted lieutenant with a turnaround record to revive its biggest market - 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