{"id":5142,"date":"2026-08-11T18:46:57","date_gmt":"2026-08-11T18:46:57","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=5142"},"modified":"2026-08-11T18:46:57","modified_gmt":"2026-08-11T18:46:57","slug":"hear-it-here-first-trumps-media-company-doubles-down-on-the-president-and-truth-social","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=5142","title":{"rendered":"\u2018Hear it here first\u2019: Trump\u2019s media company doubles down on the president and Truth Social"},"content":{"rendered":"
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Now it\u2019s getting back to its roots.<\/p>\n

In a conference call with investors Monday, the company behind Truth Social said it will be unwinding much of its expansion and doubling down on its original media business\u00a0by selling a form of White House access, a move that has raised big ethical questions among Democrats and government watchdogs.<\/p>\n

Read more EU study warns pesticide import curbs risk lifting food prices<\/a><\/p>\n

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Trump started Truth Social after he was kicked off Twitter and Facebook, but the two reinstated him more than three years ago, so the company has had to transform itself. Instead of a \u201cfree speech\u201d forum, it now acts more like a \u201chear it here first\u201d site, a second White House press office where people get scoops from the president on everything from the Iran war to tariffs to the future of the U.S. central bank.<\/p>\n

But shares of the parent company, Trump Media & Technology, kept falling so it decided to become\u00a0more\u00a0than a media company, and branched into unrelated industries like online betting, finance, investment funds, buying and storing bitcoin and nuclear energy.<\/p>\n

Now it\u2019s returning to its original mission, with a twist: It\u2019s offering a\u00a0special new service\u00a0that grants fast access to President Trump\u2019s posts for a fee.<\/p>\n

The new business could double or triple revenue<\/h4>\n

In a conference call with investors, the company\u2019s new chief executive, Kevin McGurn, said it had already signed up several high speed trading firms, each paying between $60,000 and $100,000 a month.<\/p>\n

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\u201cWe\u2019re in the early innings,\u201d said McGurn, noting that the potential market included data center companies, news organizations and developers of large language models, not just traders, and he was talking to them all.<\/p>\n

McGurn has rejected the idea that the new business is an ethics quagmire as good-government groups have said, noting that other social media companies provide a similar service. As for the White House, it denies conflicts even exist between Trump the president and Trump the businessman where his private interests may influence his public policy.<\/p>\n

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Traders on Wall Street can make big money if they get White House news faster and so are signing up \u2014 10 in the week since the service began, which may seem like a tiny number but translates into a major boost for the company. The monthly customers collectively are paying as much as $7 million and $12 million annually \u2014 two to three times the revenue the company took in for all its businesses last year.<\/p>\n

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Trump Media needs the money \u2014 and a lot more.<\/p>\n

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It\u2019s lost more than $1 billion since the start of last year, and its earnings report released Monday for the three months ended June 30 showed relief is not on the horizon.\u00a0It lost another $238 million, though much of that was due to paper losses from the plunging value of its bitcoin holdings.<\/p>\n

Time is running out<\/h4>\n

The clock is ticking to fix the company.<\/p>\n

Trump Media depends partly on outside funding, specifically $1 billion raised from lenders with a special agreement that allows them to get paid back early. They can demand the company buy back their convertible notes on Nov. 30, 18 months before the loans mature.<\/p>\n

That cashout date is just after the November midterms, which could impact the company should Democrats get control of Congress. Several current members, including Massachusetts Sen. Elizabeth Warren, say they will hold\u00a0formal investigations\u00a0of Trump\u2019s businesses, including Trump Media, should they take over.<\/p>\n

Read more Google co-founder Sergey Brin has now spent $100 million to fight California\u2019s proposed billionaire tax\u2014he could owe $13 billion if he loses<\/a><\/p>\n

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A third deadline is farther out, but the most consequential \u2014 the end of Trump\u2019s presidency.<\/p>\n

Trump is a big draw for the platform\u2019s users, but it\u2019s not clear how many will read his posts after he leaves office, much less why traders will pay as much $1.2 million a year for sneak peeks at his posts if he\u2019s no longer able to declare on the site that the Strait of Hormuz is open or that he\u2019s hiking tariffs on dozens of countries.<\/p>\n

Would Vance in the White House help Truth Social?<\/h4>\n

The special, high-speed service, called Truth API, includes posts from other top posters on the site, but no one comes near the president in popularity. He has 13 million followers. The second biggest poster, his son, Donald Jr., has 7.5 million.<\/p>\n

Other heavily followed posters include Trump administration members who also may fall in popularity once out of office, including FBI director Kash Patel and Health Secretary Robert F. Kennedy Jr.<\/p>\n

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A wild card is JD Vance, who will be out of his vice presidential job in 2028 but, if he runs for president and wins, may continue to post on the site where he has five million followers.<\/p>\n

The other business line that McGurn is choosing to hold onto is nuclear fusion, a technology still not commercially available but that is getting a big boost by the current administration.<\/p>\n

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The U.S. government has a helping hand<\/h4>\n

In June, the U.S. Department of Energy released a \u201croad map\u201d committing to government funding to speed the development of nuclear fusion as a national priority and calling for public-private partnerships.<\/p>\n

Despite the help, investors still aren\u2019t convinced Trump Media has a rosy future.<\/p>\n

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After closing at about $62 shortly after it\u00a0went public in 2024, the stock has\u00a0plunged\u00a0into the single digits, wiping out billions in stock market value.<\/p>\n

Read more \u2018Millennials are not punk kids anymore\u2019 \u2014 Ocasio-Cortez sees a \u2018generational tidal wave\u2019 driven by anger over economic futures sidelined by boomers<\/a><\/p>\n

On Monday, Trump Media dove again, down 8% to $9.39 a share.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trump Media launches Truth API, charging traders up to $1.2 million a year for early access to Trump posts<\/p>\n","protected":false},"author":1,"featured_media":5141,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-5142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donald-trump"],"yoast_head":"\n\u2018Hear it here first\u2019: Trump\u2019s media company doubles down on the president and Truth Social - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=5142\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Hear it here first\u2019: Trump\u2019s media company doubles down on the president and Truth Social - 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