{"id":5532,"date":"2026-08-19T07:39:22","date_gmt":"2026-08-19T07:39:22","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=5532"},"modified":"2026-08-19T07:39:22","modified_gmt":"2026-08-19T07:39:22","slug":"inside-the-8-billion-cybersecurity-acquisition-that-rescued-servicenow-from-the-saaspocalypse","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=5532","title":{"rendered":"Inside the $8 billion cybersecurity acquisition that rescued ServiceNow from the \u2018Saaspocalypse\u2019"},"content":{"rendered":"
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Soon after, the two men spoke on the phone, one of them a teenager, the other already a rising figure inside Israeli military intelligence. They talked about Dibrov\u2019s work, his dreams and aspirations, and whether he was in the right military unit. \u201cBy the end of that conversation, I knew I wanted him to be part of my unit,\u201d Rappaport said. It wasn\u2019t until Dibrov joined Rappaport\u2019s command that the two men met face-to-face.<\/p>\n

Read more The IRS is scrutinizing how UnitedHealth moved money through foreign subsidiaries\u2014and whether it underpaid taxes<\/a><\/p>\n

Rappaport became Dibrov\u2019s commanding officer. \u201cHe would come in the morning with TheMarker<\/em>, basically Israel\u2019s Wall Street Journal<\/em>, and we had terrific discussions and fighting about things unrelated to intelligence and computer science and cyber, but talking about business,\u201d he said.\u00a0<\/p>\n

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In April 2026, ServiceNow paid $7.75 billion cash for Dibrov\u2019s company, Armis, a platform that monitors every connected device on an enterprise network\u2014medical equipment, industrial systems, or other \u201cinternet of things\u201d devices\u2014and then flags the ones that pose a security risk.<\/p>\n

It was the largest acquisition in ServiceNow\u2019s history and the second-biggest pure startup exit in Israeli tech ever. (By coincidence, Rappaport holds the top spot with Google\u2019s $32 billion acquisition in 2025 of Wiz, a cloud cybersecurity company.)<\/p>\n

Dibrov, 38, and his co-founder, Nadir Izrael, split roughly $930 million between them in the exit. Dibrov became general manager of the newly formed Armis business unit inside ServiceNow, with Izrael as group vice president of product and engineering. The two are running roughly the same operation they built a decade ago, just bolted onto a company with a $180 billion market cap and thousands of enterprise customers.\u00a0<\/p>\n

When news of the Armis deal first leaked to Bloomberg<\/em> in mid-December, ServiceNow\u2019s stock opened down 9% that Monday. The market reaction mirrored a then-new fear gripping software stock investors: that AI agents would make traditional enterprise software obsolete. By spring, Wall Street had coined the term \u201cSaaSpocalypse.\u201d ServiceNow fell, down as much as 42% in the first four months of 2026, worse than Salesforce over the same stretch.<\/p>\n

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Amit Zavery, ServiceNow\u2019s chief product officer, doesn\u2019t buy the SaaS doomsday premise. \u201cWe did not really believe in this SaaS apocalypse,\u201d he told Fortune<\/em>, noting that the company was hitting or beating its own financial targets every quarter through the scare.<\/p>\n

Rather than treat the moment as a threat, Zavery said ServiceNow saw it as an opening. The acquisition of Armis allowed ServiceNow to fold cybersecurity, IT asset management, and industrial device monitoring into a single platform. \u201cThat\u2019s where our thinking was, and that\u2019s how we\u2019re seeing the traction play out very well. Our thesis was accurate, as you can see,\u201d he said.<\/p>\n

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In May, ServiceNow shares surged 41%, its best performance since going public in 2012. The stock jumped another 8% in late July after second-quarter earnings beat estimates, outrunning Salesforce and Workday in the same rally. Revenue hit $3.99 billion, up 24%, and the company said its AI products had crossed $1 billion in annual contract value.<\/p>\n

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Asked whether the acquisition helped ServiceNow avoid the worst of the SaaSpocalypse, Zavery didn\u2019t hedge. \u201cIt is helping, for sure,\u201d he said, though he was careful to note it\u2019s one piece of a broader strategy, not the whole story. ServiceNow gave Armis and its sister acquisition, Veza, direct credit, folding both into a new unit called Autonomous Security and Risk, and telling investors the combination is \u201csupercharging\u201d its security business.<\/p>\n

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When Dibrov visited New York City in May, he confessed at the West 42nd Street Lifetime Fitness indoor basketball court that he originally planned on playing professionally. \u201cI wasn\u2019t tall enough,\u201d he said, lobbing a three-pointer at the net while dressed in a skin-tight Armani suit. Dibrov is six feet tall, but the way he coifs up his silver-spackled dark hair into a fauxhawk gives him at least a couple of extra inches.<\/p>\n

Dibrov was three years old when his family left Ukraine for Israel, part of a wave of post-Soviet-Jewish immigration in the early 1990s. What he remembers vividly about his upbringing is growing up in a household that, for years, couldn\u2019t afford a car, while every other family around him had one. \u201cIt always pissed me off,\u201d he told Fortune<\/em> last May, sitting across from Jeff Horing, the managing director of Insight Partners who made the largest bet of his career on Dibrov. \u201cEven right now, when I\u2019m thinking about it, I don\u2019t care how much I\u2019ve made; I\u2019m going to work harder and continue.\u201d<\/p>\n

He now owns several Italian sports cars and is an avid automobile enthusiast. On the basketball court, he complained about the workaday aesthetics of Ferrari\u2019s first electric car before reminding himself that \u201chumility is my most important value.\u201d<\/p>\n

Dibrov studied electrical engineering and computer science at Technion, Israel\u2019s top technical university.\u00a0<\/p>\n

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In 2012, Rappaport called Dibrov, who was still finishing his degree, and told him he was starting a cybersecurity company. He wanted Dibrov, then 24, to be the first hire. \u201cI\u2019ll study on Saturday, maybe a bit on Sunday, and all the other time I\u2019ll just work,\u201d Dibrov recalled telling Rappaport. That company, Adallom, protected corporate data stored in cloud software by watching how employees behaved inside a company\u2019s cloud apps and flagging anything out of character, the same instinct for spotting what doesn\u2019t belong that would later define Armis. Dibrov ran Adallom\u2019s business development across Europe, the Middle East, and Asia, despite having no formal sales training. Microsoft bought the company in 2015 for $250 million.<\/p>\n

When Dibrov left Microsoft to start his own company in December 2015, he asked Rappaport for one thing: the right to be Rappaport\u2019s first investor in his next venture. Rappaport agreed on the condition that the arrangement run both ways. Rappaport wrote Dibrov a $100,000 first check for Armis. Years later, when Rappaport co-founded Wiz, Dibrov gave him the same sum for his first check there too. The two men effectively financed each other\u2019s fortunes, twice over.<\/p>\n

The company\u2019s first raise in January 2016 was typical of the early, scrappy years of Israel\u2019s tech startup scene. He worked conference floors to find investors, catching executives as they walked off stage to pitch them. He and Izrael didn\u2019t even have a term sheet when they took their first round. \u201cIt was $5 million at an $11 million post valuation. Today people would laugh at that,\u201d Dibrov said.\u00a0<\/p>\n

Derek Zanutto, a partner at CapitalG, still remembers the moment he decided he needed in at Armis. He and Dibrov had met for barely an hour in Palo Alto, right after Armis closed a then-undisclosed round. Dibrov politely told him that Armis no longer needed the money. Zanutto left the room, made his way to the parking lot, only to turn around and walk back into the building. \u201cIs there any possible way I could put any money in?,\u201d he recalled asking. \u201cEven a tiny amount, just to start a relationship with you.\u201d\u00a0<\/p>\n

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Eventually, Insight Partners acquired Armis in 2020 for roughly $1.1 billion dollars, with $100 million from CapitalG and a rollover from several existing shareholders. The cyber firm, however, continued to operate independently and be managed by Dibrov and Izrael. When ServiceNow bought the company, Insight\u2019s stake was worth around $3.3 billion, representing 43% of the stock, according to TheMarker<\/em>.<\/p>\n

Read more OpenAI says it paused AI training for two weeks and announces new security protocols following Hugging Face hack<\/a><\/p>\n

Armis kept growing in the following years until the company was doing more than $300 million in annual recurring revenue. By August 2025, Dibrov was openly telling employees it was headed toward an IPO. Then, that winter, the plan changed abruptly.<\/p>\n

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Dibrov recalls he got an out-of-the-blue call from Amit Zavery, ServiceNow\u2019s president and chief product officer, pitching a speculative acquisition while he was on his way to the airport.\u00a0<\/p>\n

Zavery, who led the acquisition for ServiceNow, told Fortune<\/em> he\u2019d been following Armis for years. ServiceNow was working on building its own asset-tracking tools before deciding it made more sense to buy the market leader than keep building a competitor from scratch. \u201cAs AI becomes prevalent and core to every company\u2019s transformation, the biggest problem customers are facing is security and governance,\u201d Zavery said. \u201cWe saw a great opportunity.\u201d<\/p>\n

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John Aisen, senior vice president of product management, security, and risk at ServiceNow, sees it differently. He described the moment he was sold on Armis: On a marathon diligence call, Izrael mentioned a product called Vipr, a highly advanced product that finds security holes in code before hackers can do so. It wasn\u2019t advertised on Armis\u2019 website and, at that point, nobody at ServiceNow knew it existed. To Aisen, that meant Armis was building a range of sophisticated cyber capabilities built to address the industry\u2019s evolving needs. \u201cI\u2019ve been in cyber, directly and indirectly, for 26 years,\u201d he said. \u201cNot only is that product proof, but these two folks, Yevgeny and Nadir, are folks that, one, I\u2019ll have fun building a company with, and two, will add tremendous value to the authentic conversations we need to have with CISOs. That just took me over the edge.\u201d<\/p>\n

What Aisen keeps coming back to, though, is a story from earlier in Armis\u2019 existence when Dibrov once got a Dear John letter from a departing customer who he learned was less satisfied with the product than expected and wanted to end the relationship. Instead of sending an account executive to smooth things over, Dibrov booked a red-eye flight himself, showed up in person, and talked the customer back into the relationship by coming up with a plan to resolve any technical issues. \u201cThat also sets a very good example for the people who work under you,\u201d Aisen told Fortune<\/em>. \u201cI\u2019m also willing to do the work that you\u2019re doing, I\u2019m not above you, and if I\u2019m willing to do the work, then you\u2019d better do the work too.\u201d<\/p>\n

During the 24 hours Dibrov spent with Fortune<\/em> in May, he consumed at least five espresso shots while he darted across Manhattan to meetings and even attended Izrael\u2019s religious wedding ceremony to his now-wife via Zoom from the back seat of a Suburban.<\/p>\n

At home, his wife, Sharin Fisher, describes a man who always opens the car door for her, calls their toddler \u201cthe princess,\u201d and whose voice audibly softens the moment the subject changes to his child. Yet he still closed a funding round from the labor and delivery ward the day after his daughter was born, laptop balanced on his knees, video call running in the hallway outside his wife\u2019s hospital room.<\/p>\n

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Zanutto worries about exactly this. \u201cHe\u2019s so hard-charging, puts in so much effort,\u201d he said. \u201cMy advice to him has been, make sure you\u2019re carving out time for yourself too, because you need that. He\u2019s just a little too willing to make sacrifices in service of others.\u201d He calls Dibrov \u201can unstoppable energizer bunny,\u201d then adds, almost as a caveat, that in seven years he\u2019s never once seen him well rested. \u201cHe always looks like he\u2019s in the middle of going from one plane, one meeting, to the next, just charging ahead and fueling himself on shots of espresso,\u201d he said.<\/p>\n

Negotiations with ServiceNow began even though some of Armis\u2019 earliest employees had been implicitly promised an IPO payday. Dibrov had to explain, quickly, why the plan had changed. \u201cI talked a lot about, one, that this is something customers really wanted,\u201d he said. \u201cIt can be one plus one equals ten from every perspective.\u201d He insists nobody pushed back. Investors, he says, got what amounted to the best internal rate of return of their careers, a fast, outsized payout. Some limited partners, he claims, hadn\u2019t even finished wiring their most recent investment before the returns started coming back.<\/p>\n

Morgan Stanley, who advised on the deal, also happened to be one of Armis\u2019 biggest customers. Katherine Wetmur, the bank\u2019s chief information officer of cyber, remembers meeting Dibrov roughly a decade ago at its first Tech Week conference. He was, in her words, \u201cvery eager\u201d but \u201cwasn\u2019t ready for prime time yet.\u201d What changed her mind over the following years was his persistence. \u201cHe probably at times might have wanted to give up on us, but he stuck with us,\u201d she said.<\/p>\n

Alonzo Ellis, Morgan Stanley\u2019s global chief information security officer, said he was impressed that Armis built custom features around the bank\u2019s regulatory needs on a two week turnaround instead of the usual months-long product cycle. \u201cThat really stood out,\u201d Ellis said. \u201cYou rarely see that in companies.\u201d<\/p>\n

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Everyone in Dibrov\u2019s orbit, though, described the same tension. Dibrov built his identity, and arguably a chunk of Israel\u2019s tech industry\u2019s self-image, on being the founder who doesn\u2019t sell out cheap and doesn\u2019t sit still. Now he answers to a corporate boss for only the second time in his life, working inside ServiceNow\u2019s much larger, bureaucratic machine.<\/p>\n

He\u2019s openly uninterested in meshing with corporate culture. \u201cI still act like a startup,\u201d he said. \u201cIf there\u2019s any roadblock, I go immediately to Amit and Bill. I don\u2019t care, maybe somebody won\u2019t like it. Well, we don\u2019t have time.\u201d\u00a0<\/p>\n

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ServiceNow, however, isn\u2019t a startup, and Dibrov no longer knows all of the names and faces that surround him. At the time of the acquisition, Armis had approximately 950 employees. Now Dibrov oversees 2,000 employees.\u00a0<\/p>\n

But for some\u2014like Omri Casspi, the first Israeli NBA player who is now a venture investor\u2014the acquisition is one step towards a much greater future. \u201cI have no doubt in my mind that ServiceNow is going to try to make Yevgeny their CEO at some point,\u201d he said.\u00a0<\/p>\n

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Bill McDermott\u2019s contract as Service Now\u2019s chief executive doesn\u2019t expire until at least 2030. So Casspi may be getting ahead of himself.<\/p>\n

Zavery was careful to emphasize no such succession discussions were taking place. Nonetheless, \u201cIt\u2019s been only four or five months, but I think all signs point that we made the right decision,\u201d he said.<\/p>\n

Read more Meet the venture capital and crypto billionaires quietly bankrolling the fight against California\u2019s wealth tax<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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