{"id":5943,"date":"2026-08-25T04:15:38","date_gmt":"2026-08-25T04:15:38","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=5943"},"modified":"2026-08-25T04:15:38","modified_gmt":"2026-08-25T04:15:38","slug":"asias-founders-are-going-global-faster-sometimes-even-before-theyre-sure-what-their-business-is-says-stripes-sea-md","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=5943","title":{"rendered":"Asia\u2019s founders are going global faster, sometimes even before they\u2019re sure what their business is, says Stripe\u2019s SEA MD"},"content":{"rendered":"
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\u201cWe\u2019re seeing a significant shift in how Asia-based firms are looking at cross-border business,\u201d Sarita Singh, Stripe\u2019s regional head and MD of Southeast Asia, Greater China and South Korea, tells Fortune<\/em>. \u201cThere\u2019s been a big push to find customers and grow outside of the home country.\u201d<\/p>\n

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This marks a departure from the earlier playbook of most Asian firms, which Singh refers to as a \u201cthoughtful but slower approach\u201d to international expansion. \u201cBusinesses would first build for a local market,\u201d she explains. \u201cThey would then iterate the product and methodically expand country-by-country, building local banking relationships as they go.\u201d<\/p>\n

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AI-native firms also are scaling and monetizing more quickly than their SaaS peers. A 2025 study found that the top 100 AI companies on Stripe took a median of 11.5 months to surpass annualized revenues of $1 million\u2014four months ahead of the fastest-growing SaaS firms at the height of the subscription boom. <\/p>\n

Yet Asia-based founders face a particularly daunting challenge: navigating one of the world\u2019s most comprehensive\u2014and fragmented\u2014payments ecosystems.<\/p>\n

\u201cWe\u2019re not a monolithic card market in this part of the world,\u201d Singh says. \u201cWe\u2019ve got so many different countries and consumers with all sorts of buying and transaction behaviors.\u201d<\/p>\n

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Stripe on Tuesday unveiled partnerships with a slew of local payment platforms, including South Korea\u2019s Samsung Pay, Malaysia\u2019s Touch \u2019n Go, Singapore\u2019s ShopeePay, the Philippines\u2019 GCash, and Thailand\u2019s TrueMoney, which would allow businesses on Stripe\u2019s platform to accept cross-border payments across these smaller payment providers.<\/p>\n

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\u201cThese payment companies are successful in their own right, but what they get with us is distribution,\u201d Singh explains. <\/p>\n

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Stripe, much like other payments firms, is also paying attention to the budding \u201cagentic economy,\u201d referring to an economic system where AI agents act as independent economic actors on behalf of human users. Last December, Stripe rolled out the \u201cAgentic Commerce Suite\u201d, which uses shared payment tokens that allow AI agents to securely pass buyer credentials to merchants, with early adopters including fashion labels Coach and Kate Spade, and e-commerce platforms Etsy and Halara.<\/p>\n

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Industry peers like Visa and Mastercard are also making bets on agentic commerce. Last April, Visa unveiled its Intelligent Commerce platform, which allows AI agents to shop and pay on a user\u2019s behalf. In June 2026, Mastercard launched \u201cAgent Pay for Machines\u201d, an infrastructure extension built for high-frequency, low-value machine-to-machine (M2M) micro-transactions.\u00a0<\/p>\n

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Singh, however, acknowledges that the global agentic economy is \u201cstill in its early days\u201d. Instead, she says Stripe is trying to help businesses prepare for when the shift to agentic commerce actually happens.<\/p>\n

\u201cWhat you don\u2019t want is for businesses to build their tech stacks only for them to have to rebuild soon after,\u201d she says.\u00a0<\/p>\n

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To help businesses expand, Stripe is announcing partnerships with an array of Southeast Asian payment processors like ShopeePay, GCash, and TrueMoney. <\/p>\n","protected":false},"author":1,"featured_media":5942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[593],"tags":[],"class_list":["post-5943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-payments"],"yoast_head":"\nAsia\u2019s founders are going global faster, sometimes even before they\u2019re sure what their business is, says Stripe\u2019s SEA MD - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=5943\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asia\u2019s founders are going global faster, sometimes even before they\u2019re sure what their business is, says Stripe\u2019s SEA MD - 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