{"id":915,"date":"2026-06-07T15:39:38","date_gmt":"2026-06-07T15:39:38","guid":{"rendered":"https:\/\/crosscountrymovingteams.com\/?p=915"},"modified":"2026-06-07T15:39:38","modified_gmt":"2026-06-07T15:39:38","slug":"consumers-look-resilient-on-the-surface-but-4-gas-was-a-tipping-point-and-costco-members-are-filling-up-more-often-in-case-prices-go-even-higher","status":"publish","type":"post","link":"https:\/\/crosscountrymovingteams.com\/?p=915","title":{"rendered":"Consumers look resilient on the surface, but $4 gas was a tipping point and Costco members are filling up more often in case prices go even higher"},"content":{"rendered":"
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The behavior changes observed so far are subtle, such as altered routines for buying gasoline and fewer visits to clothing and furniture stores. They also are uneven across the population. During recent earnings calls with analysts, executives from American mainstays like Walmart, McDonald\u2019s and Dollar General cited overall shopper resilience as well as noticeable cutbacks by\u00a0lower-income customers.<\/p>\n

Read more How Howie Mandel turned a panic attack into a mental health movement and helped build a company now worth hundreds of millions<\/a><\/p>\n

But the new signs of strain cited by major retailers as generous income\u00a0tax refunds\u00a0helped shore up their sales make some economists and analysts think they will see a wider retrenchment when the refunds are gone and consumers face the cumulative impact of more expensive gas and higher prices\u00a0for food, clothing, insurance and other goods and services.<\/p>\n

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Trevor Chapman, a communications executive in West Hills, California, said that instead of going to a local independent gas station, he and his wife now plan their fuel stops around Costco stores with filling stations. The couple also is doing more online food shopping to avoid impulse buys, he said.<\/p>\n

\u201cGas is a kind of catalyst,\u201d Chapman said. \u201cIt trickles down into the entire budget. We\u2019re trying to keep everything as normal as possible. But it\u2019s starting to feel like it\u2019s adding up more and more.\u201d<\/p>\n

Well before the U.S. and Israel launched the war, many consumers already were being more choosy with their discretionary purchases, fatigued by several years of stubborn inflation and tariffs on imported goods imposed last year.<\/p>\n

The U.S. Commerce Department reported last week that higher prices, not more purchases, accounted for most of the growth in Americans\u2019 spending in April, when a\u00a0key inflation gauge\u00a0reached the highest level since October 2023.<\/p>\n

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Topping up instead of filling up<\/h4>\n

Members-only warehouse stores like Costco, Walmart\u2019s Sam\u2019s Club and BJ\u2019s Wholesale Club have seen more traffic at their fuel pumps since the war began in late February, according to the companies. Fuel typically costs less at the wholesale clubs.<\/p>\n

But many drivers are not filling their tanks up, Walmart Chief Financial Officer John David Rainey told analysts late last month. For the first time since 2022,\u00a0Walmart customers\u00a0and Sam\u2019s Club members are buying an average of less than 10 gallons per trip, he said.<\/p>\n

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\u201cThat\u2019s an indication of stress,\u201d Rainey said.<\/p>\n

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Costco members also are making changes. They are visiting store gas stations more frequently to \u201ctop up in between what would have normally been a gap between getting the tank to empty because of the concern about what might the gas price be tomorrow,\u201d Chief Financial Officer Gary Millerchip said in late May.<\/p>\n

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Meanwhile, the gas price surge has hurt convenience stores, where 80% of all fuel is sold in the U.S., according to Jeff Lenard, a vice president at the National Association of Convenience Stores.<\/p>\n

A sales analysis by the trade group found that the number of pump transactions at the properties of 130\u00a0convenience store\u00a0companies fell by nearly 10% across March and April compared to the same two months last year. The number of sales inside the companies\u2019 stores dropped by 10.4%, according to the analysis.<\/p>\n

\u201cWhen you lose gallons to the big box, you also lose in-store sales,\u201d Lenard said.<\/p>\n

Changing eating habits<\/h4>\n

Higher gas prices did not stop many Americans from dining out in the first two months of the war with Iran. Tax refunds helped, the National Restaurant Association said. Customer traffic at U.S. restaurants in April was unchanged from the same month last year, although a 2.6% increase in restaurant spending resulted largely from higher menu prices, according to market research firm Circana.<\/p>\n

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But cracks are starting to form as budget-conscious U.S. residents shoulder the combined weight of paying more for gas and other consumer goods on top of increasing costs in other areas\u00a0from inflation\u00a0past and present.<\/p>\n

Read more The short seller\u2019s argument nobody on the coming mega IPO roadshow wants you to make<\/a><\/p>\n

The price of gas won\u2019t help bring customers with household incomes of $45,000 or less back to U.S. fast-food restaurants, McDonald\u2019s Chairman and CEO\u00a0Chris Kempczinski said\u00a0last month. People in that income group began scaling back their fast-food purchases after the period of inflation that accompanied the end of the COVID-19 pandemic, and the trend picked up speed last year.<\/p>\n

U.S.-based restaurant consulting firm Revenue Management Solutions analyzed 14.6 billion restaurant transactions from the last four years and found that as gasoline gets more expensive, restaurant visits gradually decline, according to Chief Research Officer Sebasti\u00e1n Fernandez. The analysis indicated the impact doubles when gas hits the $4 mark, which it did as\u00a0a nationwide average\u00a0on March 31.<\/p>\n

Consumers also are making concessions when they shop\u00a0for groceries, according to Stew Leonard, president of an eight-store supermarket chain his father founded, Stew Leonard\u2019s. He\u2019s noticed customers buying meat in bulk to freeze and being less tempted to buy the products showcased during live food demonstrations or offered for sampling.<\/p>\n

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\u201cIt\u2019s telling me that people are sticking more to their shopping list,\u201d Leonard said.<\/p>\n

Dollar General CEO Todd Vasos also cited\u00a0$4 a gallon\u00a0gas as a tipping point that had more consumers with household incomes above $100,000 frequenting the discount chain. Vasos told analysts Tuesday that many of Dollar General\u2019s core shoppers, who have mid-to-low incomes and live in rural areas, were paring back their food spending.<\/p>\n

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Sophie Tolsdorf, 29, of La Grange, Kentucky, said she is one of the consumers stocking up on meat when the price is reasonable. She also switched to buying whole fruit instead pre-cut fruit in containers and cut back on the rawhide bones for her dog that cost $40 a pack.<\/p>\n

\u201cHe might have noticed,\u201d Tolsdorf said. \u201cHe\u2019s definitely a little bit bored during the workday now.\u201d<\/p>\n

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Needs versus wants<\/h4>\n

Before the war, retailers had spent multiple earnings seasons highlighting consumer caution and selectivity as factors that could weigh on sales of nonessential products. Shoppers appear to have\u00a0curbed theirdiscretionary spending even more as the cost of buying gas went up, said Marshal Cohen, chief retail advisor at Circana.<\/p>\n

Between April 25 and May 23, U.S. retailers sold 6% fewer non-grocery products than they did during the comparable four-week period of 2025, Cohen said. Housewares, clothing, footwear and sports equipment had the biggest declines, anywhere from 5% to 7%. Circana reported that toys and beauty items remained bright spots, registering at least an 8% increase in the number of units sold.<\/p>\n

Location intelligence company Placer.ai, which tracks people\u2019s movements based on cellphone usage, saw visits to the gas stations of BJ\u2019s, Costco and Sam\u2019s Club stores start to accelerate in early March, aligning with a sharp rise in fuel prices, according to R.J. Hottovy, the company\u2019s head of analytical research.<\/p>\n

By early May, Placer.ai\u2019s data showed four consecutive weeks of reduced foot traffic at clothing, electronics and home furnishing stores, and more trips to grocery stores and dollar stores.<\/p>\n

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\u201cConsumers are prioritizing value-oriented retailers like warehouse clubs, superstores, and off-price chains,\u201d Hottovy said.<\/p>\n

Read more \u2018The golden years are not golden\u2019: Boomers are hoarding most of America\u2019s wealth and power because they\u2019re terrified of outliving their money<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cGas is a kind of catalyst. It trickles down into the entire budget. We\u2019re trying to keep everything as normal as possible. But it\u2019s starting to feel like it\u2019s adding up more and more.\u201d<\/p>\n","protected":false},"author":1,"featured_media":914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"class_list":["post-915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gas-prices"],"yoast_head":"\nConsumers look resilient on the surface, but $4 gas was a tipping point and Costco members are filling up more often in case prices go even higher - Cross Country Moving Team<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crosscountrymovingteams.com\/?p=915\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers look resilient on the surface, but $4 gas was a tipping point and Costco members are filling up more often in case prices go even higher - Cross Country Moving Team\" \/>\n<meta property=\"og:description\" content=\"\u201cGas is a kind of catalyst. 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