But the company that first caught the public imagination with its inspired product design has also spent its first half-century building an ecosystem that delivers a river of recurring revenue: Services, a division that barely existed 15 years ago—encompassing the App Store, iCloud, Music, TV, payments, advertising, and more—is projected to make up more than a quarter of this year’s revenue.
The data reveals a company that has truly gone global. The U.S. contributes 36% of sales, but Europe is not far behind at 27%, while the rest of the Americas and the Asia-Pacific region make up another third. Meanwhile, Apple’s store footprint has grown to more than 500 locations, with non-U.S. stores driving much of that expansion.
Financially, the rise has been extraordinary: Annual profits rose from roughly $2 billion in 2006 to $112 billion in 2025.
And lastly, a figure that will make investors who didn’t get onto the Apple bus early wince: A $10,000 Apple investment at its 1980 IPO would have grown to $40.5 million by mid-2026.
This article appears in the October/November 2026 issue of Fortune.
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