The new CMO playbook: how marketers are balancing broader remits and tighter budgets CMO The new CMO playbook: how marketers are balancing broader remits and tighter budgets admin June 26, 2026 0 Marketers at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance... Read More Read more about The new CMO playbook: how marketers are balancing broader remits and tighter budgets
