Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work Retail Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work admin July 11, 2026 0 An Ulta executive says the four-story behemoth is critical to its growth in the U.S. and abroad. Read More Read more about Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work
